In today’s digital landscape, sellers face new changes at a rapid pace, making it more important than ever to be equipped with the right information when connecting with customers. The sales journey is like a game of strategy—you have to carefully deliver the right details at the right time in order to successfully provide great customer experiences. However, many sellers miss the opportunity to source customer feedback—a proven way to improve the buying experience and deepen customer relationships. According to a Walker study at the end of 2020, customer experience overtook both price and product as the key brand differentiator.1
Customer feedback is an essential source of data for optimizing your customer experience throughout the sales process. Microsoft Dynamics 365 Customer Voice works with Microsoft Dynamics 365 Sales to source feedback, engaging with customers at key points within the buyer journey. This captures input on critical steps within the sales process to gain relevant, contextual customer feedback that companies can leverage to improve the customer experience. Learn more about seamlessly connecting Dynamics 365 Sales and Dynamics 365 Customer Voice in our free e-book, “The Power of Knowing Your Customers.”
KPMG leverages automation for customer obsession
Successful companies that prioritize customer experience aren’t afraid to ask customers how they can improve. They seek to understand how their customers feel about the product, service, and sales engagement in order to recognize patterns that reveal opportunities for improvement. A constant loop of gathering feedback and making improvements drives toward the best possible customer experience.
One organization that’s harnessing the power of understanding customer needs is KPMG Australia. The company deployed Dynamics 365 Sales as its end-to-end sales solution to deliver more value to customers in every interaction. After capturing and analyzing customer feedback, KPMG leverages these insights from Dynamics 365 Sales to develop strategies their sellers can use to generate more satisfied customers.
“We are using Dynamics 365 Customer Voice and Dynamics 365 Sales to provide the right solution to the right customer at the right time. And, using automation, we provide our teams the important feedback from our clients in the form of data and tasks that not only help sellers be more effective and successful in the upfront pitch, but also help them provide the greatest value in delivery.”– Anthony Coops, Head of Major Projects and Pursuits, KPMG Australia
To stay in sync with the customer, feedback is critical to continued success. The right data keeps sellers constantly learning about changing customer needs, driving a customer-centric culture that leads to stronger relationships and life-long customers.
Capture feedback during the buying process
Sellers and customers know that the buying process can be complicated, but by listening to your customers, this process can be simplified.
With Dynamics 365 Customer Voice, sellers can easily capture feedback on the buying process, seamlessly connecting the data into Dynamics 365 Sales. Your sellers can become more agile and effective in their interactions with contacts, accounts, and opportunities with rich insights from customer feedback. Watch the video below to learn how to easily capture feedback with surveys in Dynamics 365.
Once the survey is sent, Dynamics 365 Customer Voice automatically adds the customer feedback to the contact or account record and updates the status of the survey. Responses, customer sentiment, and trigger words are all compiled into survey results within Dynamics 365 Sales, allowing users to view trends and access data quickly. Now, sellers can be empowered to collect feedback throughout any point of the buying process, utilize the data to adapt their selling strategy in the moment, and optimize their customer engagement.
The value of personalization in selling
Customers feel understood and prioritized when sellers make each interaction personalized. Many organizations know the value of personalization but don’t leverage it effectively to increase sales. KPMG utilized the power of the Dynamics 365 suite to evolve their practice and processes, turning interactions into personalized experiences.
“We are always thinking about how to use core systems to bring our teams closer to our clients in order to drive improved quality and client experience. As we mature and leverage our technology in new ways, our obsession with quality and client value has moved from an “here’s what you should do next” approach, to a system with specific personas that recognize our teams’ and our clients’ unique needs and preferences.”– Anthony Coops, Head of Major Projects and Pursuits, KPMG Australia
Surveys give your customer a voice in optimizing the sales process. With Dynamics 365 Customer Voice, sellers engage customers more effectively because feedback is integrated into the unified view of the customer. Combined with Dynamics 365 Sales, seller productivity gets a boost because seller feedback improves automated processes and next best activity workstreams. By leveraging the power of customer feedback, sellers are more equipped than ever to drive revenue through every opportunity.
Learn more about seamlessly connecting Dynamics 365 Sales and Dynamics 365 Customer Voice in our free e-book, “The Power of Knowing Your Customers.”
Facebook: Our Largest Ever Climate Survey Can Inform Policies, Research and Campaigns Around the World
Today, Meta and researchers at Yale University are publishing the results of our biggest ever global survey about public views towards climate change. In March and April this year, a sample of more than 100,000 Facebook users from nearly 200 countries and territories were asked about their knowledge of, and attitudes and behavior towards, climate change…
Today, Meta and researchers at Yale University are publishing the results of our biggest ever global survey about public views towards climate change. In March and April this year, a sample of more than 100,000 Facebook users from nearly 200 countries and territories were asked about their knowledge of, and attitudes and behavior towards, climate change issues and what should be done to address them. The results paint a picture of deep concern around the world and the desire of a significant majority of people to see governments and others take meaningful action.
The survey is a collaboration between Meta and the Yale Program on Climate Change Communication, as part of Meta’s Data for Good program. It is hoped its findings can be used to inform policy decisions and priorities for governments, especially in many countries where surveys of this sort have not taken place before. The findings should also be valuable for researchers around the world, as well as a resource to inform public information or awareness raising campaigns by activists and NGOs, and help journalists with nationally-relevant data. For example, the Social Progress Imperative is using data from this survey to develop a new Climate Perception Index, which will serve as a tool to better understand the societal implications of climate change and will provide insights for policy makers on where to focus most in order to deliver tangible societal outcomes to their citizens.
The survey found:
- The majority of people in nearly all countries surveyed say they are somewhat or very worried about climate change, including more than 9 in 10 respondents in many countries in Central and South America. In almost every country, majorities saw climate change as a threat to their country or territory over the next two decades.
- A majority in two-thirds of the countries and territories surveyed think climate change will harm future generations a great deal.
- Majorities in nearly all countries think climate change is caused at least partially by human activity. Europeans were most likely to correctly answer that climate change is caused by human activities, led by Spain (65%) and Sweden (61%).
- In most countries, a majority say they don’t hear about climate change at least once a week in their daily lives. Europeans are more likely to say they hear about climate change at least once a week compared to other regions.
- Most people say their country should reduce pollution causing climate change, either on their own or if other countries also do so. However, people have different views on who is primarily responsible for reducing pollution — majorities in 43 countries said their government is responsible, 42 countries said individual people and 25 said businesses.
- People everywhere think climate change should be a high priority for their government. Majorities in most countries in North and South America say it should be a “very high” priority.
- A majority in almost all areas surveyed think action to reduce climate change will either improve or have no negative impact on the economy.
- People support using more renewable energy and less fossil fuels. About 9 in 10 people in Hungary, Portugal and Spain think their country should use somewhat or much more renewable energy.
The Data for Good program is an unprecedented collaboration between technology companies, the public sector, universities, nonprofits and others using privacy-protected datasets for social good, including disaster relief and recovery. Many of our humanitarian partners operate in some of the most challenging environments in the world. By sharing free tools that provide fast insights, Meta data has made decision-making on the ground easier, cheaper and more effective. In recent years, this collaboration has informed policies governing things like the delivery of vaccines and aid to Ukrainian refugees, and been utilized for environmental campaigns in the US, Germany, Belgium, Croatia and the UK.
Alongside the survey, Meta has also published its annual Sustainability Report, detailing the solid progress we’re making in minimizing the environmental impact of our business, supply chain and wider community. This includes:
- Setting an ambitious goal to be water positive by 2030, meaning we will restore more water than our global operations consume. In 2021, Meta helped restore more than 2.3 million cubic meters of water through investments in water restoration projects.
- Progress towards our goal of reaching net zero emissions across our value chain, and maintaining 100% renewable energy for our global operations.
- Expanding our Climate Science Center to more than 150 countries.
- Supporting key policies to advance sustainable policies and climate action, such as joining the European Climate Pact and participating in organizations advocating for clean energy policies in the United States.
Facebook: Uplifting Tribal Communities in India Through Digital Entrepreneurship
Inspired by the rich culture and talent represented by the tribal and indigenous communities of India, we are extending our collaboration with the Ministry of Tribal Affairs to launch the second phase of the Going Online As Leaders (GOAL) program. GOAL 2.0 will look to digitally upskill, connect and empower 10 lakh youth and women…
Inspired by the rich culture and talent represented by the tribal and indigenous communities of India, we are extending our collaboration with the Ministry of Tribal Affairs to launch the second phase of the Going Online As Leaders (GOAL) program. GOAL 2.0 will look to digitally upskill, connect and empower 10 lakh youth and women from the tribal communities of the country and will act as a bridge for the socially marginalized youth with a vast canvas of opportunities using technology that they otherwise may not have access to.
Through this program, the identified GOAL participants will have access to Meta Business Coach — a WhatsApp based learning bot — that will give the participants an opportunity to learn skills on how to build and grow their business using Facebook, Instagram and WhatsApp. To empower the participants to play an active role in the digital economy, the program will also include Facebook Live sessions in nine languages by master trainers on topics like Anti Scamming education, staying safe online, how to combat misinformation and being a good digital citizen.
Sh. Arjun Munda, Hon’ble Minister of Tribal Affairs launched the second phase of the GOAL program.
Speaking on the occasion, Sh. Munda said:
“Honorable Prime Minister, Shri Narendra Modi has always spoken about bridging the digital divide. Digitally empowering India’s tribal communities would contribute significantly to the socio-economic development of the country and an important step towards creating a flourishing community of tribal leaders. The first phase of GOAL has seen changing the lives of tribal youth through the digital mentorship program. In the second phase, we will reach out to 10 lakh women and youth entrepreneurs and will also create a platform for more than 50,000 self-help groups and 10 lakh families associated with TRIFED to take their products global.”
Sharing his views on the importance of digital empowerment for the tribal communities, Ajit Mohan, Vice President & Managing Director, Facebook India (Meta) said:
“India’s massive digital transformation can be complete when even the most vulnerable communities of our society are digitally empowered. We are deeply inspired by the stories of some of the Tribal leaders who benefitted from the first phase of GOAL that we kicked off in 2020. We recognize the wide canvas of opportunity that gets unlocked when these tribal communities have access to digital tools and technologies, and that is why we are excited to launch the next phase of this program. In collaboration with the Ministry of Tribal Affairs, GOAL 2.0 will upskill and empower 10 lakh women and youth across tribal communities to harness the full potential of digital platforms and tools.”
Tribal population constitutes about 8.6% of the total population in India. Digitally empowering India’s tribal communities could contribute significantly to the socioeconomic development of the country and an important step towards creating a flourishing community of tribal leaders. The first phase of GOAL included inspiring, connecting and upskilling tribal youth from across the country. As a result of GOAL, 75% of the participants from the tribal community admitted to being able to better articulate their thoughts to words and saw an improvement in their interpersonal skills. About 69% were able to leverage digital commerce for increased reach and about 63% said that it helped them understand how to set up their business.
The program is aimed at empowering youth and women from tribal and indigenous communities to harness the full potential of digital platforms and enhancing their leadership skills for driving community development. Along with digital inclusion, the program aims to actively contribute to the economy by continuing to support the most vulnerable communities in tribal districts with a focus on tribal youth and on businesses led by tribal women in rural areas.
Facebook: Introducing Features to Quickly Find and Connect with Facebook Groups
New Ways to Organize Your Groups On Facebook, we’re testing a new sidebar that helps you easily find your favorite groups more quickly. It will list your groups and the latest activity within them, like new posts or chats you haven’t yet seen. You can also pin your favorite groups so they show up first,…
New Ways to Organize Your Groups
On Facebook, we’re testing a new sidebar that helps you easily find your favorite groups more quickly. It will list your groups and the latest activity within them, like new posts or chats you haven’t yet seen. You can also pin your favorite groups so they show up first, discover new groups or even create your own. For example, if you want quick access to the latest recipes in your cooking group, you can now pin it to the top, find related groups and be inspired to start your own.
We’re improving how each group is organized, so you can jump right into what’s happening. Within your group, you’ll see a new menu that includes things like events, shops and a variety of channels to make it easier to connect with others around the topics you care about. So, once you’re in your cooking group, you’ll be able to stay up to date with the group’s upcoming events, buy their latest swag and seamlessly join conversations.
Connect in Smaller Spaces
Admins can begin to create channels to connect with their groups in smaller, more casual settings where they can have deeper discussions on common interests or organize their communities around topics in different formats:
- Community chat channels: a place for people to message, collaborate and form deeper relationships around topics in a more real-time way across both Facebook Groups and Messenger. So when you’re in your new BBQ lovers group and need real-time feedback while attempting your first brisket, an admin can create a chat for that.
- Community audio channels: a feature where admins and members can casually jump in and out of audio conversations in real time. If you’re looking to hear best practices from other grill masters in your BBQ lovers group, there could be an audio channel created that’s available within your Facebook Group and on Messenger.
- Community feed channels: a way for community members to connect when it’s most convenient for them. Admins can organize their communities around topics within the group for members to connect around more specific interests. For example, if you’re in a BBQ lovers group, there could be a feed channel where you can post and comment on the topic of smokers.
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