La Opinión

Nestor Fenoglio, Newsroom manager, Rafaela, Argentina

At La Opinión we work to cover the stories that the people of Rafaela, a city of 100,000 people in Argentina, rely on. We’re constantly striving to find ways to bring our storytelling closer to readers alongside developing new strategies to relay what is relevant to our region. At the same time, we also want to find ways to bring our work from smaller communities closer to larger audiences in the cities.

Having financial support with programs like Google News Showcase allows us to continue betting on newsroom structures that guarantee quality journalism, the kind of journalism our town deserves.

We are continuing to test out the product to find new ways to highlight our content and offer additional context to readers. So far, the content that has worked best has in general been related to the COVID-19 pandemic: news about restrictions, the evolution of the virus, life stories of people impacted by it and how the pandemic evolved in different parts of the country.

La Gaceta 

Daniel Dessein, President of La Gaceta.

La Gaceta is a leading journalistic company in the North of Argentina that publishes a regional newspaper with the largest circulation in the country, is involved in television production, and runs an online edition with four million unique monthly users and more than 20,000 digital subscribers.

The News Showcase feature called extended access lets our readers read select paywalled content, opening the way for us to give our thoughtful and in-depth journalism a greater audience than it might have had and hopefully turn them into eventual subscribers. This feature has substantially reduced user friction to access these kinds of stories in La Gaceta, and significantly increased the daily number of new readers who have signed in. This has helped diversify our revenue and provided access to potential new subscribers we didn’t have before.

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