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Turn attendees into loyal customers with Microsoft Teams and Dynamics 365 Marketing

Change. Adapt. Grow. Words we have had to embrace over the past 15 months as we’ve had to change the way we do business. As we start to emerge from the pandemic’s isolation and restrictions, we’re entering a world of a new normal. As consumers, our expectations are higher. To meet ever-changing customer expectations, successful…

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Change. Adapt. Grow. Words we have had to embrace over the past 15 months as we’ve had to change the way we do business. As we start to emerge from the pandemic’s isolation and restrictions, we’re entering a world of a new normal. As consumers, our expectations are higher. To meet ever-changing customer expectations, successful businesses are constantly going through the change, adapt, and grow cycle, especially when it comes to customer experience and virtual events. Many experts project that in-person events will gradually return but the prominence of virtual events is here to stay. And with that comes exciting new opportunities to elevate customer experiences.

To help businesses embrace those opportunities we are announcing the availability of enhanced integration of Microsoft Teams and Microsoft Dynamics 365 Marketing.

We are also announcing a special offer for Microsoft Teams webinar customers with commercial Office 365 E3/E5 or Microsoft 365 E3/E5 subscription with minimum 300 seats can take advantage of that integration by adding six months of Dynamics 365 Marketing at no additional cost to nurture up to 10,000 contacts with personalized emails and engaging customer journeys. This special offer is available through December 31, 2021. More details on the offer and eligibility can be found here.

Win customers and earn loyalty

The new Teams webinars capabilities are remarkable by themselves, but when you add the integration with Dynamics 365 Marketing, they are extraordinary. The power, flexibility, and unlimited possibilities that these two products working together can offer will change the way that you interact with your event attendees. Key capabilities include simplified event management, increased attendee engagement, and effortless follow-up to nurture relationships, win customers, and earn their loyalty faster.

Simplify event management

With the new Teams functionality, you have the power to host secure interactive meetings and webinars that include polls, video sharing, and reactions for up to 1,000 attendees.

You have the flexibility to organize your webinar your way—from within Teams or from within Dynamics 365 Marketing, the option is yours. Both ways are easy and intuitive and have improved capabilities.

If you already use event management from within Dynamics 365 Marketing, you will now see a more robust set of event management options that allow you to have better control over your webinar.

If you prefer to create events from within Teams, you will have the same high level of control, but you now have the optional integration and power of Dynamics 365 Marketing to use in elevating your customer journey experience.

Increase attendee engagement

Microsoft Teams makes it easy to catch the attention of your online audience and present like a pro. Use PowerPoint Live and Presenter Mode to deliver more impactful and engaging presentations, and take advantage of new innovations like Standout Mode which enables presenters to appear over content.

Whether it’s before, during, or after your event, you can easily gain insightful information from attendees with real-time polls and surveys from within Teams. Reports that track attendance are also readily available. Use that information to shape your presentation delivery and personalize post-event follow-up.

Follow-up to nurture relationships

Keep the lines of communication active after your Teams webinar concludes. With a single mouse click, attendee engagement data is transferred seamlessly into Dynamics 365 Marketing and automatically populated into pre-built, commonly used segments. Each of those segments corresponds to a built-in, ready-to-send, editable email template for personalized post-event communications and customer journey orchestration. Leverage the dashboards and analytics to gain insights about attendees to further personalize and drive post-event engagement.

Project Management Institute boosts events participation and member experience

“Since we were already familiar with Dynamics 365 and Teams, we were able to pivot quickly to provide virtual events for our members. With Dynamics 365, we’ve removed the struggle from our marketing efforts.”—Glory Ikeata, Chair of Volunteer Services Committee, Project Management Institute—Minnesota

Project Management Institute—Minnesota (PMI-MN) provides value to members by sharing project management information and is among the largest PMI chapters in size and member events. PMI-MN aspired to further engage its members and inform them about seminars, certifications, and educational events.

To meet that aspiration, PMI-MN needed a way to centralize disparate member data and use that data to better understand how members interact with their organization. They worked collaboratively with cloud solutions provider TrimaxSecure to implement a comprehensive solution with Microsoft Dynamics 365, Microsoft Teams, and Microsoft Power BI to increase member engagement.

PMI-MN used Dynamics 365 Marketing to build sophisticated marketing journeys to connect with their members via relevant email marketing and the app’s event management capabilities to create event portals to simplify event management for members, volunteers, and speakers.

During the COVID-19 crisis, the chapter was able to shift from in-person to virtual events because it had reliable cloud-based tools to continue to engage its members. PMI-MN used Microsoft Teams for remote events and sent the Teams meeting links through email.

By connecting their event and email marketing efforts, PMI-MN now offers a richer member experience and increased participation in events and workshops. Staff can now quickly and easily manage member information. The chapter has seen retained events revenue increase by almost 90 percent.

Microsoft Core Marketing Engineering turns audiences into customers

“By carefully combining technology solutions in our events platform, including Dynamics 365 and Teams, we’ve enabled our marketing business to generate a 400 percent increase in attendees and a 500 percent increase in new known leads.”Vinh Nguyen, Principal Program Manager, Microsoft

The Core Marketing Engineering (CME) unit at Microsoft wanted to enhance event marketing capabilities, reduce operational complexity around in-person and digital events, and explore Microsoft technology for event management. The business unit accelerated the process when it needed to quickly shift from holding in-person events to hosting them digitally due to COVID-19.

It adopted Microsoft Dynamics 365 Marketing and used the event management capabilities to create an event management center. CME gets additional value from Dynamics 365 Marketing by combining it with Microsoft Teams event functionality, Azure Data Lake Storage, and Power Apps portals.

“By using Dynamics 365 and Teams together, we’ve centralized everything for our marketers, so they no longer have to spend time navigating to an outside system when they want to build a digital event,” says Sanarya Salah, Program Manager at Microsoft.

CME reduced its number of third-party tools, cutting costs and removing complexity for its marketers. It now creates more engaging and interactive events, which has led to better customer engagement and increased leads.

Strengthen customer relationships

The powerful integration of Teams and Dynamics 365 Marketing allows you to convert a single interaction into an ongoing relationship to win customers and earn their loyalty. The limited-time special offer for Microsoft Teams customers presents a unique opportunity to use that integration in your own environment—the possibilities are extraordinary.

Get started with Microsoft Teams and Dynamics 365 Marketing today.

Learn more

We are always looking for feedback and would like to hear from you. Please head to the Dynamics 365 Community to start a discussion, ask questions, and tell us what you think.

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Facebook: Our Largest Ever Climate Survey Can Inform Policies, Research and Campaigns Around the World

Today, Meta and researchers at Yale University are publishing the results of our biggest ever global survey about public views towards climate change. In March and April this year, a sample of more than 100,000 Facebook users from nearly 200 countries and territories were asked about their knowledge of, and attitudes and behavior towards, climate change…

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Today, Meta and researchers at Yale University are publishing the results of our biggest ever global survey about public views towards climate change. In March and April this year, a sample of more than 100,000 Facebook users from nearly 200 countries and territories were asked about their knowledge of, and attitudes and behavior towards, climate change issues and what should be done to address them. The results paint a picture of deep concern around the world and the desire of a significant majority of people to see governments and others take meaningful action.

 

Infograph about climate change survey results

 

The survey is a collaboration between Meta and the Yale Program on Climate Change Communication, as part of Meta’s Data for Good program. It is hoped its findings can be used to inform policy decisions and priorities for governments, especially in many countries where surveys of this sort have not taken place before. The findings should also be valuable for researchers around the world, as well as a resource to inform public information or awareness raising campaigns by activists and NGOs, and help journalists with nationally-relevant data. For example, the Social Progress Imperative is using data from this survey to develop a new Climate Perception Index, which will serve as a tool to better understand the societal implications of climate change and will provide insights for policy makers on where to focus most in order to deliver tangible societal outcomes to their citizens.

The survey found:

  • The majority of people in nearly all countries surveyed say they are somewhat or very worried about climate change, including more than 9 in 10 respondents in many countries in Central and South America. In almost every country, majorities saw climate change as a threat to their country or territory over the next two decades.
  • A majority in two-thirds of the countries and territories surveyed think climate change will harm future generations a great deal. 
  • Majorities in nearly all countries think climate change is caused at least partially by human activity. Europeans were most likely to correctly answer that climate change is caused by human activities, led by Spain (65%) and Sweden (61%).
  • In most countries, a majority say they don’t hear about climate change at least once a week in their daily lives. Europeans are more likely to say they hear about climate change at least once a week compared to other regions.
  • Most people say their country should reduce pollution causing climate change, either on their own or if other countries also do so. However, people have different views on who is primarily responsible for reducing pollution — majorities in 43 countries said their government is responsible, 42 countries said individual people and 25 said businesses. 
  • People everywhere think climate change should be a high priority for their government. Majorities in most countries in North and South America say it should be a “very high” priority.
  • A majority in almost all areas surveyed think action to reduce climate change will either improve or have no negative impact on the economy.
  • People support using more renewable energy and less fossil fuels. About 9 in 10 people in Hungary, Portugal and Spain think their country should use somewhat or much more renewable energy.

The Data for Good program is an unprecedented collaboration between technology companies, the public sector, universities, nonprofits and others using privacy-protected datasets for social good, including disaster relief and recovery. Many of our humanitarian partners operate in some of the most challenging environments in the world. By sharing free tools that provide fast insights, Meta data has made decision-making on the ground easier, cheaper and more effective. In recent years, this collaboration has informed policies governing things like the delivery of vaccines and aid to Ukrainian refugees, and been utilized for environmental campaigns in the US, Germany, Belgium, Croatia and the UK.

Alongside the survey, Meta has also published its annual Sustainability Report, detailing the solid progress we’re making in minimizing the environmental impact of our business, supply chain and wider community. This includes:

  • Setting an ambitious goal to be water positive by 2030, meaning we will restore more water than our global operations consume. In 2021, Meta helped restore more than 2.3 million cubic meters of water through investments in water restoration projects.  
  • Progress towards our goal of reaching net zero emissions across our value chain, and maintaining 100% renewable energy for our global operations.
  • Expanding our Climate Science Center to more than 150 countries.
  • Supporting key policies to advance sustainable policies and climate action, such as joining the European Climate Pact and participating in organizations advocating for clean energy policies in the United States.

Read the full climate opinion survey report and sustainability report.

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Facebook: Uplifting Tribal Communities in India Through Digital Entrepreneurship

Inspired by the rich culture and talent represented by the tribal and indigenous communities of India, we are extending our collaboration with the Ministry of Tribal Affairs to launch the second phase of the Going Online As Leaders (GOAL) program. GOAL 2.0 will look to digitally upskill, connect and empower 10 lakh youth and women…

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Inspired by the rich culture and talent represented by the tribal and indigenous communities of India, we are extending our collaboration with the Ministry of Tribal Affairs to launch the second phase of the Going Online As Leaders (GOAL) program. GOAL 2.0 will look to digitally upskill, connect and empower 10 lakh youth and women from the tribal communities of the country and will act as a bridge for the socially marginalized youth with a vast canvas of opportunities using technology that they otherwise may not have access to.

Through this program, the identified GOAL participants will have access to Meta Business Coach — a WhatsApp based learning bot — that will give the participants an opportunity to learn skills on how to build and grow their business using Facebook, Instagram and WhatsApp. To empower the participants to play an active role in the digital economy, the program will also include Facebook Live sessions in nine languages by master trainers on topics like Anti Scamming education, staying safe online, how to combat misinformation and being a good digital citizen. 

​Sh. Arjun Munda, Hon’ble Minister of Tribal Affairs launched the second phase of the GOAL program.

Speaking on the occasion, Sh. Munda said: 

“Honorable Prime Minister, Shri Narendra Modi has always spoken about bridging the digital divide. Digitally empowering India’s tribal communities would contribute significantly to the socio-economic development of the country and an important step towards creating a flourishing community of tribal leaders. The first phase of GOAL has seen changing the lives of tribal youth through the digital mentorship program. In the second phase, we will reach out to 10 lakh women and youth entrepreneurs and will also create a platform for more than 50,000 self-help groups and 10 lakh families associated with TRIFED to take their products global.” 

Sharing his views on the importance of digital empowerment for the tribal communities, Ajit Mohan, Vice President & Managing Director, Facebook India (Meta) said: 

“India’s massive digital transformation can be complete when even the most vulnerable communities of our society are digitally empowered. We are deeply inspired by the stories of some of the Tribal leaders who benefitted from the first phase of GOAL that we kicked off in 2020. We recognize the wide canvas of opportunity that gets unlocked when these tribal communities have access to digital tools and technologies, and that is why we are excited to launch the next phase of this program. In collaboration with the Ministry of Tribal Affairs, GOAL 2.0 will upskill and empower 10 lakh women and youth across tribal communities to harness the full potential of digital platforms and tools.”

Tribal population constitutes about 8.6% of the total population in India. Digitally empowering India’s tribal communities could contribute significantly to the socioeconomic development of the country and an important step towards creating a flourishing community of tribal leaders.  The first phase of GOAL included inspiring, connecting and upskilling tribal youth from across the country. As a result of GOAL, 75% of the participants from the tribal community admitted to being able to better articulate their thoughts to words and saw an improvement in their interpersonal skills. About 69% were able to leverage digital commerce for increased reach and about 63% said that it helped them understand how to set up their business. 

The program is aimed at empowering youth and women from tribal and indigenous communities to harness the full potential of digital platforms and enhancing their leadership skills for driving community development. Along with digital inclusion, the program aims to actively contribute to the economy by continuing to support the most vulnerable communities in tribal districts with a focus on tribal youth and on businesses led by tribal women in rural areas. 

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Facebook: Introducing Features to Quickly Find and Connect with Facebook Groups

New Ways to Organize Your Groups On Facebook, we’re testing a new sidebar that helps you easily find your favorite groups more quickly. It will list your groups and the latest activity within them, like new posts or chats you haven’t yet seen. You can also pin your favorite groups so they show up first,…

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New Ways to Organize Your Groups

Product mock of Community Panel on Facebook Groups

On Facebook, we’re testing a new sidebar that helps you easily find your favorite groups more quickly. It will list your groups and the latest activity within them, like new posts or chats you haven’t yet seen. You can also pin your favorite groups so they show up first, discover new groups or even create your own. For example, if you want quick access to the latest recipes in your cooking group, you can now pin it to the top, find related groups and be inspired to start your own.

Product mock of Community Panel Menu on Facebook Groups

We’re improving how each group is organized, so you can jump right into what’s happening. Within your group, you’ll see a new menu that includes things like events, shops and a variety of channels to make it easier to connect with others around the topics you care about. So, once you’re in your cooking group, you’ll be able to stay up to date with the group’s upcoming events, buy their latest swag and seamlessly join conversations. 

Connect in Smaller Spaces

Admins can begin to create channels to connect with their groups in smaller, more casual settings where they can have deeper discussions on common interests or organize their communities around topics in different formats:

Product mock of spaces on Facebook Groups

  • Community chat channels: a place for people to message, collaborate and form deeper relationships around topics in a more real-time way across both Facebook Groups and Messenger. So when you’re in your new BBQ lovers group and need real-time feedback while attempting your first brisket, an admin can create a chat for that.

Product mock of audio creation on Facebook Groups

  • Community audio channels: a feature where admins and members can casually jump in and out of audio conversations in real time. If you’re looking to hear best practices from other grill masters in your BBQ lovers group, there could be an audio channel created that’s available within your Facebook Group and on Messenger.

Product mock of Community Feed on Facebook Groups

  • Community feed channels: a way for community members to connect when it’s most convenient for them. Admins can organize their communities around topics within the group for members to connect around more specific interests. For example, if you’re in a BBQ lovers group, there could be a feed channel where you can post and comment on the topic of smokers.

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