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Video: Joint Press Conference by Suzuki Motor Corporation, Daihatsu Motor Co., Ltd. and Toyota Motor Corporation | Corporate | Global Newsroom

Daihatsu President Soichiro Okudaira Remarks Hello everyone. I would like to talk about the background and details of this partnership. As President Toyoda mentioned, there are 31 million minivehicles under ownership in Japan, which is about 40 percent of all owned vehicles in the market, with 8 million of them being mini-commercial vehicles. The number…

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Daihatsu President Soichiro Okudaira Remarks

Hello everyone. I would like to talk about the background and details of this partnership.

As President Toyoda mentioned, there are 31 million minivehicles under ownership in Japan, which is about 40 percent of all owned vehicles in the market, with 8 million of them being mini-commercial vehicles.

The number of in-use minivehicles is steadily increasing, and there is a strong demand for mini-commercial vehicles not only among fleet customers but also among individual customers.

With such a large number of customers using minivehicles, we minivehicle manufacturers believe that it is our responsibility to make people’s lives safer, more secure, and more prosperous by promoting carbon neutrality and by achieving the dissemination of CASE technologies and services for minivehicles.

Meanwhile, we have been offering customers affordable fuel-efficient technologies and advanced safety technologies by thoroughly pursuing low-cost manufacturing by way of simple factories, simple design elements, and slim fixed costs.

Also, our internal research shows that the current CO2 emissions of minivehicles from a life cycle assessment perspective are about 30 percent lower than non-minivehicle compact cars and comparable to those of small hybrid electric vehicles.

Our understanding is that it is no easy task to disseminate CASE technologies and services and to reduce CO2 emissions beyond the current level while keeping prices affordable. We have truly entered a once-in-a-century era of profound transformation.

It is extremely difficult to independently address these issues, and that necessitates a collaborative effort that goes beyond conventional frameworks.

Therefore, President Suzuki and I had been discussing for some time whether there were areas in which we could work together for the sake of our customers. We were then approached by President Toyoda, leading to what we are announcing today.

I am convinced that adding Toyota’s CASE technologies to Isuzu and Hino, which are commercial vehicle professionals, and that participation in this project by Suzuki and Daihatsu, which have dedicated themselves to minivehicles, will create significant synergies. These include an integrated commercial vehicle infrastructure that covers, figuratively speaking, “from the main arteries to the capillaries”, as well as the realization of electrification suitable for minivehicles through the fusion of advanced technologies and low-cost manufacturing.

I would like to explain the specific details of our participation in this partnership, including what we will consider going forward.

The first point is related to connected technologies.

Japan has about 60,000 logistics companies, roughly 70 percent of which are small-scale companies with fewer than 20 employees or one-person operations, and there is still a long way to go for automakers to meet the needs of individual customers. Through this partnership, we would like to seek frontline customer feedback that has thus far escaped us. And we would like to build an infrastructure that connects various elements, including data, of trucks to mini-commercial vehicles, which are responsible for the last mile, to improve the efficiency of logistics as a whole.

The second point has to do with advanced safety technology, such as advanced driver-assistance systems that protect our customers.

We will bring together the technologies and know-how of each company and study the development of advanced safety technologies that are more affordable with a view toward future development.

The third point concerns the electrification of minivehicles, including mini-commercial vehicles.

Toward achieving carbon neutrality, we will take on the challenge of developing affordable electrified minivehicles through technological cooperation on electric components and by consolidating development resources.

By collaborating on the three points, we will aim to include minivehicles in the societal implementation of CASE technologies and services. We, too, will put into practice President Toyoda’s “Give it a try” thinking.

As of today, Suzuki and Daihatsu are now members of the Commercial Japan Partnership, a commercial vehicle project by Isuzu, Hino, and Toyota, and we will begin our efforts with commercial vehicles as the starting point. To promote collaboration, Suzuki and Daihatsu will each acquire 10 percent of Commercial Japan Partnership Technologies, which is the joint venture for the project, through a share transfer.

As a manufacturer of minivehicles, Daihatsu will continue to provide products and services while insisting on products that are compact, light, and low-cost so that minivehicles, which serve as a lifeline, will remain affordable and accessible to our customers.

Through this partnership, we will accelerate such efforts.

Thank you very much.

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Toyota Motor Corporation works to develop and manufacture innovative, safe and high-quality products and services that create happiness by providing mobility for all. We believe that true achievement comes from supporting our customers, partners, employees, and the communities in which we operate. Since our founding over 80 years ago in 1937, we have applied our…

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Toyota Motor Corporation works to develop and manufacture innovative, safe and high-quality products and services that create happiness by providing mobility for all. We believe that true achievement comes from supporting our customers, partners, employees, and the communities in which we operate. Since our founding over 80 years ago in 1937, we have applied our Guiding Principles in pursuit of a safer, greener and more inclusive society. Today, as we transform into a mobility company developing connected, automated, shared and electrified technologies, we also remain true to our Guiding Principles and many of the United Nations’ Sustainable Development Goals to help realize an ever-better world, where everyone is free to move.

SDGs Initiatives https://global.toyota/en/sustainability/sdgs/

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Orchard business blossoms with Hilux help

It’s late Sunday afternoon on one of the warmest spring days of the year. The ground looks dry and is already beginning to crack. Songbirds and bees compete for attention as the low sun gently warms thousands of blossoming apple trees on a south-facing hillside in the heart of Kent.But with unseasonably low temperatures in…

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It’s late Sunday afternoon on one of the warmest spring days of the year. The ground looks dry and is already beginning to crack. Songbirds and bees compete for attention as the low sun gently warms thousands of blossoming apple trees on a south-facing hillside in the heart of Kent.

But with unseasonably low temperatures in the overnight weather forecast, the race is on to protect a 75-acre orchard from frost damage. One way to do this is to make sure the grass between each row of trees is kept short. This helps to increase airflow and reduces the chance of cold air settling. 

Claire Seymour, 43, gently edges her Toyota Hilux between a row of trees at Tubslake Farm, near Hawkhurst in Kent. Her pick-up’s white paintwork and red signwriting match the flowering pink and white Braeburn apple blossom. Her husband, Steve Bowles, also 43, then sets about unloading a large green Fendt 209V tractor from an enormous six-wheeled flat-bed trailer behind the Toyota. He starts up the brand new tractor and then begins to set up and test the Fisher variable-width mower before handing it over to its new owner for an evening of urgent grass cutting.

Claire is managing director of NP Seymour Ltd, an engineering and agricultural machinery dealer set up by her family in 1974. Based in nearby Cranbrook, the company supplies and makes equipment for orchards, vineyards and fruit growers across the UK. 

“We’ve had other pick-ups in the past but I was impressed with the comfort of the Hilux. We bought it from Beadles Toyota, Medway, in the spring of 2019.

“It’s the Invincible model and is fitted with off-road tyres and a Truckman top on the back. We use it all the time for customer deliveries all over the UK, visiting growers and going to shows. The 3.5-tonne towing capacity is really important to us as lots of our kit is very heavy,” explained Claire.

Surrounded by apple blossom, NP Seymour’s Toyota Hilux delivers a tractor to an orchard at Tubslake Farm, Hawkhurst, Kent.

“We’ve been really busy since we’ve owned it. Covid didn’t really slow us down at all. We just had a few difficulties with staff numbers. But the demand for our machinery hasn’t stopped.

“The Hilux has already done 50,000 miles, and absolutely nothing has gone wrong with it. We’ll definitely buy another Toyota when it’s time to replace this one,” she said, just before hurrying off, leaving the orchard in a cloud of dust to go and enjoy the rest of her Sunday evening with Steve.

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Toyota Motor Corporation works to develop and manufacture innovative, safe and high-quality products and services that create happiness by providing mobility for all. We believe that true achievement comes from supporting our customers, partners, employees, and the communities in which we operate. Since our founding over 80 years ago in 1937, we have applied our…

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Toyota Motor Corporation works to develop and manufacture innovative, safe and high-quality products and services that create happiness by providing mobility for all. We believe that true achievement comes from supporting our customers, partners, employees, and the communities in which we operate. Since our founding over 80 years ago in 1937, we have applied our Guiding Principles in pursuit of a safer, greener and more inclusive society. Today, as we transform into a mobility company developing connected, automated, shared and electrified technologies, we also remain true to our Guiding Principles and many of the United Nations’ Sustainable Development Goals to help realize an ever-better world, where everyone is free to move.

SDGs Initiatives https://global.toyota/en/sustainability/sdgs/

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