Connect with us

Google

Leveling the playing field in sports — and at Google

How would you describe your job at a dinner party?My team works with the people who design and build some of Google’s most used and loved products like Search, Maps, Photos and News to make them more equitable, more inclusive and simply work better for everyone. We also work to ensure people see positive portrayals…

Published

on

How would you describe your job at a dinner party?

My team works with the people who design and build some of Google’s most used and loved products like Search, Maps, Photos and News to make them more equitable, more inclusive and simply work better for everyone. We also work to ensure people see positive portrayals of themselves in the stories Google tells. So for example, we partnered with community-based organizations to drive equity in our COVID-19 vaccine response and worked with the trans community to make reminiscing with Google Photos more inclusive.

Tell me more about Google’s efforts to bring gender equity to sports.

During the 2015 Women’s World Cup, I was frustrated about the explicit lack of media coverage, pay disparity and product features for the biggest stage of women’s soccer. Fast-forward to late 2019, we asked ourselves, “What if we applied the notion of Title IX to our own investment in sport?” So we started what we colloquially called “Project IX,” an effort that spread throughout media, marketing and engineering teams across Google and YouTube. The goal being to better support and highlight women’s sports, all year, not just in big moments.

What are some of the specific ways you tried to do that?

While many of us are former athletes, the real experts are outside Google. We had countless conversations with the WNBA and NWSL, player’s associations, nonprofits and media partners like Just Women’s Sports, Women’s Sports Foundation and AthleteAlly. This helped us zero in on what role Google can and should play in championing gender equity. 

As a tech company, we can focus on our products by taking accountability and making sure we’re not just focusing on monetary investment but examining how every decision we make can be more equitable. For instance, over the past few years, we’ve made it easier to follow more than 250 women’s leagues on Search. 

The WNBA sponsorship was a big deal for Google. How does that fit into Project IX and what’s next?

Working with the league and ESPN to deliver 25 nationally televised games this season and a dedicated segment for women’s sports in ESPN’s SportsCenter were important first-steps and what Project IX is all about. The WNBA is on the forefront of social and racial justice, so as we deepened our commitment to racial justice, this partnership made sense. 

As part of Project IX, we wanted to increase our media spend in sports, not just during huge moments like the WNBA Playoffs, but throughout the season. We quickly saw the lack of content on broadcast. So over the next three years, we’re adding 300 hours of women’s sports content to broadcast and digital to help increase representation, create more opportunities for advertisers and importantly, allow more people to see just how stellar these athletes are.

How have your personal experiences molded this work?

Even though I drifted away from considering myself an “athlete” when I graduated from high school, I’ve remained tied to the relentless pursuit of justice through sport: Colin Kapernick kneeling for racial justice, Megan Rapinoe and her teammates fighting for equitable pay, Cece Telfer and Schuyler Bailar advocating for trans rights. I believe it’s on all of us with privilege to build a more just world. 

How do you personally challenge the status quo? 

As a queer, able-bodied, cis, white woman, there are spaces in which I’m “othered” and more often, spaces where I undeniably contribute to “othering.” To quote the great Shirley Chisholm, “If they don’t give you a seat at the table, bring a folding chair.” I’d like to take that one step further and pledge to bring a stack of chairs — for queer, Black, Latino, Indigenous, disabled and trans voices.

Source

Continue Reading
Click to comment

Leave a Reply

Your email address will not be published.

Google

Countering hack-for-hire groups

As part of TAG’s mission to counter serious threats to Google and our users, we’ve published analysis on a range of persistent threats including government-backed attackers, commercial surveillance vendors, and serious criminal operators. Today, we’re sharing intelligence on a segment of attackers we call hack-for-hire, whose niche focuses on compromising accounts and exfiltrating data as…

Published

on

By

As part of TAG’s mission to counter serious threats to Google and our users, we’ve published analysis on a range of persistent threats including government-backed attackers, commercial surveillance vendors, and serious criminal operators. Today, we’re sharing intelligence on a segment of attackers we call hack-for-hire, whose niche focuses on compromising accounts and exfiltrating data as a service.

In contrast to commercial surveillance vendors, who we generally observe selling a capability for the end user to operate, hack-for-hire firms conduct attacks themselves. They target a wide range of users and opportunistically take advantage of known security flaws when undertaking their campaigns. Both, however, enable attacks by those who would otherwise lack the capabilities to do so.

We have seen hack-for-hire groups target human rights and political activists, journalists, and other high-risk users around the world, putting their privacy, safety and security at risk. They also conduct corporate espionage, handily obscuring their clients’ role.

To help users and defenders, we will provide examples of the hack-for-hire ecosystem from India, Russia, and the United Arab Emirates and context around their capabilities and persistence mechanisms.

Source

Continue Reading

Google

Preserving languages and the stories behind them

Our Potawatomi tribe partner, Justin Neely, is using Woolaroo to promote and preserve the Potawatomi’s language, Bodéwadmimwen, among students and young people. “Words, phrases and verb conjugations show how the Potawatomi see the world — with an emphasis on connection to the earth, a high regard for mother nature and living beings, and a communal…

Published

on

By

Our Potawatomi tribe partner, Justin Neely, is using Woolaroo to promote and preserve the Potawatomi’s language, Bodéwadmimwen, among students and young people. “Words, phrases and verb conjugations show how the Potawatomi see the world — with an emphasis on connection to the earth, a high regard for mother nature and living beings, and a communal lifestyle,” says Neely. Neely felt that Woolaroo would suit children in particular, allowing them to use technology as a way to explore their heritage.

Source

Continue Reading

Google

Go on an epic adventure with Netflix’s “The Sea Beast”

Craving a different type of drive this summer? Go on a high-seas adventure without stepping off land. Activate Waze’s latest driving experience, inspired by Netflix’s newest movie, “The Sea Beast.” (Check out the trailer and the film on Netflix July 8.)Starting today, you’ll meet the dynamic duo of Maisie, a precocious stowaway, and Blue, a…

Published

on

By

Craving a different type of drive this summer? Go on a high-seas adventure without stepping off land. Activate Waze’s latest driving experience, inspired by Netflix’s newest movie,The Sea Beast.” (Check out the trailer and the film on Netflix July 8.)

Starting today, you’ll meet the dynamic duo of Maisie, a precocious stowaway, and Blue, a little beast with a huge mischief streak, and revel in the unlikely comedy of their friendship as they help you navigate every turn you take on Waze. And don’t worry: Maisie will help translate Blue’s sounds for you. You’ll also get to know some other Beasts that they find on their journey when you choose between three new Moods: Blue, Red and Yellow. Don’t forget to swap your vehicle for a Lifeboat, to get into the true adventurer’s spirit.

With Sea Beast Mode activated, get ready to explore the world together, on a journey full of surprise, wonder and funny banter — because where the map ends, the adventure begins.

If you’re interested in seeing the magic in real life, Netflix is hosting a series of experiences across the U.S. at aquariums, museums and more to celebrate the launch of The Sea Beast.

For a drive that takes you to the seas, visit Waze or click “My Waze” in your Waze app and tap the “Turn on Sea Beast Mode” banner to activate. It’s available globally, in English, for a limited time.

Source

Continue Reading

Trending

Copyright © 2021 Today's Digital.