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Toyota Yaris Design: Creating Character

There are the models in the Yaris family: the Yaris hatchback, the GR Yaris and the forthcoming Yaris Cross SUV. Each Toyota Yaris design has its own distinctive character, packing it in to small car footprint.The Toyota Yaris hatchback is the 2021 European Car Of The Year. A host of styling features work in harmony,…

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There are the models in the Yaris family: the Yaris hatchback, the GR Yaris and the forthcoming Yaris Cross SUV. Each Toyota Yaris design has its own distinctive character, packing it in to small car footprint.

The Toyota Yaris hatchback is the 2021 European Car Of The Year. A host of styling features work in harmony, making it look nimble, sporty and tough.

With wheels placed at each corner, the design of the Toyota Yaris hatchback is intended to look poised from every viewpoint, and large wheel arches plant it on the tarmac, suggesting it is very agile in tight situations. The rear wheel arches are especially pronounced, making the car look like it is leaping forward.

The front lights are angled towards the grille creating a sense of alertness, and the outline of the grille is formed from bold angles that underline the car’s attitude. The surfaces either side of the grille curve upwards to form strong highlights and downwards to form deep shadows. Altogether, the front end conjures a larger than life personality, making the Yaris hatchback look like it can hold its own in traffic.

A sharp feature line darts backwards from the front lights, then springs upwards at the rear wheel arch, suggesting that the Yaris hatchback responds quickly to the driver’s wishes. Similarly, the side window is angled upwards towards the rear spoiler, adding to the feeling of sprightliness.

At the rear, a distinctive horizontal feature houses the lights. This visually widens the car, adding to the sense that the Yaris hatchback is bigger than it actually is. The rear light housing has a strong three-dimensional appearance, helping the car to pop out of traffic. The rear bumper also has a three-dimensional aesthetic, pushing out beyond the boot lid to make the Yaris hatchback appear strong and safe.

The GR Yaris has won a whole host of awards. Its design emphasises the fact that it is a road-going version of the Toyota GR Yaris WRC rally car. It is lower, longer and wider than the hatchback, and the roof slopes down markedly to meet the rear windscreen. These elements give it a very sporty silhouette. In addition, it has 3 doors and flared wheel arches that maximise a feeling of sure-footedness.

At the front, the grille is large and set into the bumper, visually lowing the centre of gravity, making the GR Yaris appear ready to bolt from the starting blocks. Both the main grille and the intakes either side of it are sharp-edged, further underling GR Yaris’ raw and aggressive character.

Design elements on the side of the GR Yaris continue the sharped-edged, dynamic look. The sill beneath the door shut line creates a dramatic dart, kicking up toward the rear wheel. In addition, the rear fender has a pronounced feature line running along it, this helps to lead the eye along the body of the car, visually lowering it and helping to complete the sporty aesthetic.

The Yaris Cross SUV has a much more rugged design – indeed some of its styling features echo those of its larger sibling, the RAV4. For example, large, angled wheel arches help to give it a confident, go-anywhere appearance.

The Yaris Cross has a higher ride height than the hatchback, and styling elements work together to make it appear light on its feet. For example, the feature line beneath the bottom of the side glass rises dramatically when it reaches the rear door, providing a sense of acceleration. Also, the sill is coloured differently from the bodywork. In the area between the front and rear wheels this colour break forms a distinctive edge that dives forward creating a feeling of agility and purpose.

The design of the front ends contributes to a self-assured aesthetic. The front grille has a lower and upper portion, and the sides of both are angled downwards and out to the sides, visually anchoring the car to the road, making it feel stable.

Complementary design cues are found at the rear end. For example, the sides of the recess housing the number plate point down and outwards, underlining the impression that the Yaris Cross is a safe and tough vehicle.

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Toyota Motor Corporation works to develop and manufacture innovative, safe and high-quality products and services that create happiness by providing mobility for all. We believe that true achievement comes from supporting our customers, partners, employees, and the communities in which we operate. Since our founding over 80 years ago in 1937, we have applied our…

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Toyota Motor Corporation works to develop and manufacture innovative, safe and high-quality products and services that create happiness by providing mobility for all. We believe that true achievement comes from supporting our customers, partners, employees, and the communities in which we operate. Since our founding over 80 years ago in 1937, we have applied our Guiding Principles in pursuit of a safer, greener and more inclusive society. Today, as we transform into a mobility company developing connected, automated, shared and electrified technologies, we also remain true to our Guiding Principles and many of the United Nations’ Sustainable Development Goals to help realize an ever-better world, where everyone is free to move.

SDGs Initiatives https://global.toyota/en/sustainability/sdgs/

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Orchard business blossoms with Hilux help

It’s late Sunday afternoon on one of the warmest spring days of the year. The ground looks dry and is already beginning to crack. Songbirds and bees compete for attention as the low sun gently warms thousands of blossoming apple trees on a south-facing hillside in the heart of Kent.But with unseasonably low temperatures in…

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It’s late Sunday afternoon on one of the warmest spring days of the year. The ground looks dry and is already beginning to crack. Songbirds and bees compete for attention as the low sun gently warms thousands of blossoming apple trees on a south-facing hillside in the heart of Kent.

But with unseasonably low temperatures in the overnight weather forecast, the race is on to protect a 75-acre orchard from frost damage. One way to do this is to make sure the grass between each row of trees is kept short. This helps to increase airflow and reduces the chance of cold air settling. 

Claire Seymour, 43, gently edges her Toyota Hilux between a row of trees at Tubslake Farm, near Hawkhurst in Kent. Her pick-up’s white paintwork and red signwriting match the flowering pink and white Braeburn apple blossom. Her husband, Steve Bowles, also 43, then sets about unloading a large green Fendt 209V tractor from an enormous six-wheeled flat-bed trailer behind the Toyota. He starts up the brand new tractor and then begins to set up and test the Fisher variable-width mower before handing it over to its new owner for an evening of urgent grass cutting.

Claire is managing director of NP Seymour Ltd, an engineering and agricultural machinery dealer set up by her family in 1974. Based in nearby Cranbrook, the company supplies and makes equipment for orchards, vineyards and fruit growers across the UK. 

“We’ve had other pick-ups in the past but I was impressed with the comfort of the Hilux. We bought it from Beadles Toyota, Medway, in the spring of 2019.

“It’s the Invincible model and is fitted with off-road tyres and a Truckman top on the back. We use it all the time for customer deliveries all over the UK, visiting growers and going to shows. The 3.5-tonne towing capacity is really important to us as lots of our kit is very heavy,” explained Claire.

Surrounded by apple blossom, NP Seymour’s Toyota Hilux delivers a tractor to an orchard at Tubslake Farm, Hawkhurst, Kent.

“We’ve been really busy since we’ve owned it. Covid didn’t really slow us down at all. We just had a few difficulties with staff numbers. But the demand for our machinery hasn’t stopped.

“The Hilux has already done 50,000 miles, and absolutely nothing has gone wrong with it. We’ll definitely buy another Toyota when it’s time to replace this one,” she said, just before hurrying off, leaving the orchard in a cloud of dust to go and enjoy the rest of her Sunday evening with Steve.

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Toyota Motor Corporation works to develop and manufacture innovative, safe and high-quality products and services that create happiness by providing mobility for all. We believe that true achievement comes from supporting our customers, partners, employees, and the communities in which we operate. Since our founding over 80 years ago in 1937, we have applied our…

Published

on

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Toyota Motor Corporation works to develop and manufacture innovative, safe and high-quality products and services that create happiness by providing mobility for all. We believe that true achievement comes from supporting our customers, partners, employees, and the communities in which we operate. Since our founding over 80 years ago in 1937, we have applied our Guiding Principles in pursuit of a safer, greener and more inclusive society. Today, as we transform into a mobility company developing connected, automated, shared and electrified technologies, we also remain true to our Guiding Principles and many of the United Nations’ Sustainable Development Goals to help realize an ever-better world, where everyone is free to move.

SDGs Initiatives https://global.toyota/en/sustainability/sdgs/

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