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How local news in Italy is using News Showcase

Editor’s note: This is part of our ongoing series featuring local publishers from around the world using Google News Showcase, our new product and licensing program for publishers, showing  how we are supporting both their editorial and business goals. Read the first of our series, which comes from ADIRA in Argentina. When the other founders and…

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Editor’s note: This is part of our ongoing series featuring local publishers from around the world using Google News Showcase, our new product and licensing program for publishers, showing  how we are supporting both their editorial and business goals. Read the first of our series, which comes from ADIRA in Argentina

When the other founders and I looked to launch Citynews in Italy 11 years ago, there wasn’t a huge supply of local news online. We knew we wanted to have more local news available for citizens all over the country, to cover everything from local government to politics, schools, transportation and health. These are the stories that make an impact on people’s day-to-day lives. So after we tried a few different iterations and models, we launched Citynews in 2010.  

Now, after just over a decade, our company is a local news leader in Italy, publishing 50 metropolitan online newspapers everywhere, from Milan to Florence to Rome, plus the national newspaper Today.it. Our team of over 250 journalists produces news that reaches 32.6 million unique users monthly and theCitynews team produces more than 1,300 articles per day. That’s more than 50 stories an hour! 

To fuel our growth we took a data-driven approach to journalism, building our news stories on data from Google Analytics to identify topics that are of real interest to our readers. The data differs from city to city and our news article content adapts to that. Now we’re using Google News Showcase to further this growth and better engage our readers on both Google News and Discover.

One example of a story that touched the hearts and minds of everyone in the country was the birth of Tommaso, the first baby to be born at the Martini hospital in Turin when the maternity ward finally reopened after closing for COVID-19. This was a wonderful example of the kind of local story that resonates with a larger national audience, all of whom have gone through the difficulties of the past 18 months of the pandemic. Our local paper Torino Today covered the story and our editors produced it for Google News Showcase.

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Step into the Meroë pyramids with Google

When you think of pyramids does your mind wander to the Pyramids of Giza in Egypt or the Mayan Temples of Guatemala? Great civilizations built each of these pyramids and inscribed their stories onto the walls of them, offering glimpses into their daily life.The Pyramids of Meroë in Sudan, while lesser known, are no different.…

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When you think of pyramids does your mind wander to the Pyramids of Giza in Egypt or the Mayan Temples of Guatemala? Great civilizations built each of these pyramids and inscribed their stories onto the walls of them, offering glimpses into their daily life.

The Pyramids of Meroë in Sudan, while lesser known, are no different. Today, you can explore these stunning pyramids, which are a UNESCO World Heritage site, on Google Arts & Culture.

Over 200 pyramids were constructed in Meroë, the third and final capital of the Kushite Kingdom, an ancient African civilization that ruled the lands of Nubia for over 3000 years. Now you can take a virtual walk through the Pyramids of Meroë and explore the inscriptions using Street View’s panoramic imagery. You can also learn more about the Kushite Kingdom, their royalty and the architecture behind the pyramids in an immersive web experience that’s available in a range of languages including Arabic, English, French, German and Spanish.

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Bay View is open — the first campus built by Google

Taking green building to a new scaleTo deliver on our commitment to operate every hour of every day on carbon-free energy by 2030, we prioritized renewable energy and maximized the solar potential of our buildings. Bay View’s first-of-its-kind dragonscale solar skin and nearby wind farms will power it on carbon-free energy 90% of the time.The…

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Taking green building to a new scale

To deliver on our commitment to operate every hour of every day on carbon-free energy by 2030, we prioritized renewable energy and maximized the solar potential of our buildings. Bay View’s first-of-its-kind dragonscale solar skin and nearby wind farms will power it on carbon-free energy 90% of the time.

The campus is also on track to be the largest project certified by the International Living Future Institute (ILFI) under any of their programs, at any certification level. As part of ILFI’s Living Building Challenge, we’re targeting a Water Petal certification, meaning the site is net-positive with all non-potable water demands being met using the recycled water generated on site. Above-ground ponds that gather rainwater year round and a building wastewater treatment system serve as water sources for cooling towers, flushing toilets and irrigating the landscape. This is a big step toward delivering on our commitment to replenish 120% of the water we consume by 2030.

It doesn’t stop there. Bay View is an example of an all-electric campus and shows what’s possible in regenerative building. Here’s how:

  • The two kitchens that serve seven cafes are equipped with electric equipment rather than gas — a template for fully carbon-free cafes and kitchens.
  • There are 17.3 acres of high-value natural areas — including wet meadows, woodlands and a marsh — that are designed to reestablish native landscapes and rehabilitate Bay Area wetlands. Something that’s especially important as Bay View sits close to the San Francisco Bay.
  • The water retention ponds not only collect water for reuse, but also provide nature restoration, sea level rise protection, and access to the beauty of natural wetlands. New willow groves along the stormwater ponds provide resources for wildlife.
  • The integrated geothermal pile system will help heat and cool the campus. The massive geoexchange field is integrated into the structural system, reducing the amount of water typically used for cooling by 90% — that’s equal to five million gallons of water annually.

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Seniors search what they see, using a new Lens

“Often, when I go for a walk, I stumble upon an unknown flower or a tree. Now I can just take a picture to discover what kind of plant I am standing before,” Verner Madsen, one of the participants, remarked. “I don’t need to bring my encyclopedia. It is really smart and helpful.”Seniors in a…

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“Often, when I go for a walk, I stumble upon an unknown flower or a tree. Now I can just take a picture to discover what kind of plant I am standing before,” Verner Madsen, one of the participants, remarked. “I don’t need to bring my encyclopedia. It is really smart and helpful.”

Seniors in a country like Denmark are generally very tech savvy, but with digitization constantly advancing — accelerating even faster during two years of COVID-19 — some seniors risk being left behind, creating gaps between generations. During worldwide lockdowns, technological tools have helped seniors stay connected with their family and friends, and smartphone features have helped improve everyday life. One key element of that is delivering accurate and useful information when needed. And for that, typed words on a smartphone keyboard can often be substituted with a visual search, using a single tap on the screen.

Being able to “search what you see” in this way was an eye-opener to many. As the day ended, another avid participant, Henrik Rasmussen, declared he was heading straight home to continue his practice.

“I thought I was up to speed on digital developments, but after today I realize that I still have a lot to learn and discover,” he said.

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