The purpose of the Responsible Innovation Challenge is to introduce Google’s AI Principles to new technical hires in onboarding courses, and to help Googlers put the AI Principles into practice in everyday product development situations. The first few puzzles are fairly simple and help players remember and recall the Principles, which serve as a practical framework for responsible innovation. As Googlers start leveling up, the puzzles get a bit more complex.. There’s even a bonus level where Googlers are asked to think about various technical resources and tools they can use to develop AI responsibly by applying them in their existing workflow when creating a machine learning model.

Alicia added a points system and a leaderboard with digital badges — and even included prizes. “I noticed that people were motivated by some friendly competition. Googlers really got involved and referred their coworkers to play, too,” she says. “We had over 1,000 enroll in the first 30 days alone!” To date, more than 2,800 Googlers have participated from across 41 countries, and people continue to sign up. 

It’s been encouraging for Alicia to see how much Googlers are enjoying the puzzles, especially when screen time burnout is all too real. Most importantly, though, she’s thrilled that more people are learning about Google’s AI Principles. “Each of the billions of people who use Google products has a unique story and life experience,” Alicia says. “And that’s what we want to think about so we can make the best products for individual people.” 

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