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YouTube’s approach to copyright

EU member states are in the process of implementing the European Copyright Directive into national law. These changes include the incorporation of Article 15, which introduced a new copyright for press publishers, and Article 17, which introduced new rules for certain content-sharing services like YouTube. Here’s a little more on what YouTube in particular is…

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EU member states are in the process of implementing the European Copyright Directive into national law. These changes include the incorporation of Article 15, which introduced a new copyright for press publishers, and Article 17, which introduced new rules for certain content-sharing services like YouTube. Here’s a little more on what YouTube in particular is doing. 

Developing our compliance plans

YouTube supports updating copyright rules for the digital age and has been working closely with policymakers across Europe on Article 17’s implementation and on a means of compliance that best meets the needs of our partners’ growing businesses, while also continuing to contribute to the economy. For example, YouTube’s creative ecosystem contributed approximately €775 million to Germany’s GDP in 2019, supporting the equivalent of 25,000 full time equivalent jobs, according to Oxford Economics. As we develop our compliance plans, it’s important to us that the fundamental rights of rightsholders, including media companies, creators, artists and users, are protected. At the same time, supporting the creative industries such as the YouTube creators who are building next generation media companies that impact the economy’s overall success, is a priority to us.

Implementing Content ID for better creative control

YouTube has long believed that effective rightsholder management is key to a healthy business and flourishing creativity. This is why we created a set of copyright management tools, for example, investing over 100 million U.S. dollars to develop our Content ID technology which allows rightsholders to manage their content across the platform in a highly nuanced and sophisticated way. YouTube has worked with rightsholders such as record companies, labels, music collecting societies and film and television creators and producers for many years. In fact, Content ID enables rightsholders to control and manage their content on YouTube, while also gaining a new source of income. More than 95% of the time when rightsholders claim content through Content ID, they choose to allow the content to remain on the platform and earn money generated by ads and subscriptions, rather than block the content. This has resulted in an entirely new revenue stream.  Over the last three years alone, YouTube paid $30B to media companies, creators and artists, and in the last twelve months, YouTube paid over $4B dollars to the music industry, 30% of which came from user-generated content monetized through Content ID.

Copyright Match Tool

We are also expanding access to more copyright tools for more creators. For example, we recently expanded our Copyright Match Tool so that any rightsholder who successfully submits a copyright removal — whether they host their content on our platform or not — can have access to our matching technology and are able to manage their copyrighted material in a powerful, efficient and user-friendly way. We also allow rightsholders who submit copyright takedown notices to request that YouTube prevent copies of the same content from being uploaded in the future. Additionally, we will be hosting a webform in our help center to enable interested parties to reach out to us for licensing discussions. 

We continue to find new ways to help creators and rightsholders manage their rights on YouTube while growing the amounts we pay to the creative industries and will continue to work with policymakers, rights owners, partners and creators across the region to ensure an effective implementation of the new copyright laws. 

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The facts about the temporary Match Group agreement

No other mobile platform is as open as Android and Google Play, and no other platform has shown more willingness to champion user choice, invest in change, or collaborate with developers. We are currently defending these points in court against Match Group, and at the court’s request, on May 19 we reached a temporary agreement…

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No other mobile platform is as open as Android and Google Play, and no other platform has shown more willingness to champion user choice, invest in change, or collaborate with developers. We are currently defending these points in court against Match Group, and at the court’s request, on May 19 we reached a temporary agreement while the case is being heard and we prepare our planned countersuit.

On May 20, Match Group disregarded the stipulations it agreed to in court with a misleading press release that mischaracterizes what happened in the proceeding. We want to once again set the record straight to make sure the rest of the developer ecosystem is aware of the facts.

The court asked us temporarily not to remove Match Group’s apps from the Play Store on June 1 for its violation of our terms until a full trial in exchange for the following:

  • Match Group has to put up to $40 million in an escrow account to begin to account for the service fees it owes us.
  • Match Group must also provide Google with a monthly accounting of all in-app sales of digital goods and services from June 1 through trial so we can track what it owes for the immense benefit it receives from Google Play.
  • Match Group must work in good faith to further enable Google Play’s billing system as an option for users. Google agreed to work in good faith to continue to develop additional billing system features that are important to Match Group, as Google has already been doing for years with countless developers, including Match Group.

And Match Group’s claim that it can’t integrate Play’s billing system because it lacks key features contradicts the fact that Match Group has been proactively and successfully using Play’s billing in more than 10 of its apps. Match Group collected hundreds of millions in consumer revenue in over 50 countries through Google Play’s billing last year.

Not only are we confident we’ll succeed in defending against Match Group’s unfounded complaint, we will be filing a countersuit against Match Group for violating their obligations under the Developer Distribution Agreement and to ensure Google Play remains a trusted destination for users.

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NativeNonprofit.day highlights Native-led organizations

Native Americans/American Indians, Alaska Natives and Native Hawaiians make up 2% of the U.S. population, yet large philanthropic foundations allocate less than half a percent of their total annual grantmaking towards Native communities, according to Native Americans in Philanthropy.The Native Ways Federation (NWF) is working to change this disparity. Founded in 2008 by seven national,…

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Native Americans/American Indians, Alaska Natives and Native Hawaiians make up 2% of the U.S. population, yet large philanthropic foundations allocate less than half a percent of their total annual grantmaking towards Native communities, according to Native Americans in Philanthropy.

The Native Ways Federation (NWF) is working to change this disparity. Founded in 2008 by seven national, Native-led nonprofit organizations, the NWF unites the Native nonprofit sector, advocates for Native nonprofits and provides resources to educate people on the needs of Native communities. On May 20, NWF is launching their inaugural Native Nonprofit Day to drive awareness for Native-led nonprofits that are systematically underfunded. To help celebrate this initiative, they’ve partnered with the Google Registry team to register and use the domain NativeNonprofit.day, which anyone can visit to learn about and support Native nonprofits.

Initiatives like Native Nonprofit Day play an important role in building awareness and amplifying the voices of Native people. As a citizen of the Oneida (Onyota’a:ka) Nation of Wisconsin and a lead for the Google Aboriginal and Indigenous Network (GAIN), I see so many inspiring Indigenous organizations that are doing impactful work, but these groups and their efforts are sorely underrepresented in mainstream media. That’s why I hope everyone will take a moment today to visit NativeNonprofit.day to learn more about the NWF’s efforts, and other Native-led organizations that are doing critical work to support Native communities.

At Google, we’ve also launched several initiatives to support Native communities. Google.org recently announced a $10 million grant to the National Digital Inclusion Alliance to provide vocational internet training to thousands of rural and tribal communities.

Grow with Google made a $1 million investment in Partnership with Native Americans to provide digital skills curriculum and career services to 10,000 students at more than 50 Native-serving organizations. This program will also reach high school students preparing for college and careers, as well as vocational and non-traditional students.

If there’s an initiative or special day you want to raise awareness for, you can get your own .day domain name by visiting new.day.

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Enjoy a warm cup of trends for International Tea Day

From bubble tea to tea ceremonies, tea has deep roots and profound cultural significance across Asia. Just ahead of the United Nations’ International Tea Day on Saturday, May 21, we looked at trends on Google Search around the world and found bags of insights into what the world is searching for when it comes to…

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From bubble tea to tea ceremonies, tea has deep roots and profound cultural significance across Asia. Just ahead of the United Nations’ International Tea Day on Saturday, May 21, we looked at trends on Google Search around the world and found bags of insights into what the world is searching for when it comes to this brew-tea-full beverage.

Worldwide populari-tea

Assam, green or bubble: tea is the world’s most-consumed drink apart from water, so even if Earl Grey isn’t your thing, there’s most likely a brew out there that fits you to a T. But which types of tea are the most popular?

  1. Bubble tea
  2. Green tea
  3. Matcha
  4. Black tea
  5. Milk tea
  6. Kombucha
  7. Masala chai
  8. Iced tea
  9. Hibiscus tea
  10. Ginger tea

Worldwide top-searched types of tea, past 12 months. Source: Google Trends.

Green tea used to be the most popular type of tea on Search — until last year, when bubble tea bubbled up to become the most-searched type of tea around the world. The rise has been remarkable, with search interest for bubble tea more than tripling in the last five years, an increase of +220% worldwide. We’ve seen a similar trend with matcha; the beverage is now the world’s third most popular type of tea after search interest went up by +70% in the last five years.

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