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Google in Asia Pacific: 10 proud moments from 20 years

Twenty years ago this month, Google opened the doors of its first overseas office — in Tokyo. The office was rudimentary by today’s standards (the music system was a portable cassette deck). But our founders knew the Asia Pacific region would be central to Google’s mission of making information universally accessible. More importantly, Google also…

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Twenty years ago this month, Google opened the doors of its first overseas office — in Tokyo. The office was rudimentary by today’s standards (the music system was a portable cassette deck). But our founders knew the Asia Pacific region would be central to Google’s mission of making information universally accessible. More importantly, Google also had an enormous amount to learn from the region.

Over the past 20 years, Google’s commitment to Asia Pacific has steadily deepened, and we’re proud to have helped support the region’s extraordinary growth. Today, 2.5 billion people are online here, almost all of them on mobile. We’re honored they use Google’s tools to improve their lives: finding jobs, learning new skills, building businesses, and pushing the boundaries of technology. It’s clear there remains huge, untapped potential for the future if we can continue to lay the foundations with the right investments and initiatives.  

To mark the occasion, we wanted to reflect on some of the moments and themes that have defined Google’s 20 years in Asia.

1. Silicon Valley to Shibuya

That first nondescript office in Tokyo’s Shibuya neighborhood was a long way — in both scale and decor — from the current Google office down the street. But these humble digs served as our first Asia Pacific headquarters. The Googlers there did pioneering work — including steps to take emoji culture global (). And the office laid the groundwork for today’s Google Japan team, helping the host nation continue its long tradition of forward-thinking in technology. Fast forward to today and we have offices full of Googlers throughout the region, with Singapore as our current Asia Pacific headquarters.

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Countering hack-for-hire groups

As part of TAG’s mission to counter serious threats to Google and our users, we’ve published analysis on a range of persistent threats including government-backed attackers, commercial surveillance vendors, and serious criminal operators. Today, we’re sharing intelligence on a segment of attackers we call hack-for-hire, whose niche focuses on compromising accounts and exfiltrating data as…

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As part of TAG’s mission to counter serious threats to Google and our users, we’ve published analysis on a range of persistent threats including government-backed attackers, commercial surveillance vendors, and serious criminal operators. Today, we’re sharing intelligence on a segment of attackers we call hack-for-hire, whose niche focuses on compromising accounts and exfiltrating data as a service.

In contrast to commercial surveillance vendors, who we generally observe selling a capability for the end user to operate, hack-for-hire firms conduct attacks themselves. They target a wide range of users and opportunistically take advantage of known security flaws when undertaking their campaigns. Both, however, enable attacks by those who would otherwise lack the capabilities to do so.

We have seen hack-for-hire groups target human rights and political activists, journalists, and other high-risk users around the world, putting their privacy, safety and security at risk. They also conduct corporate espionage, handily obscuring their clients’ role.

To help users and defenders, we will provide examples of the hack-for-hire ecosystem from India, Russia, and the United Arab Emirates and context around their capabilities and persistence mechanisms.

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Preserving languages and the stories behind them

Our Potawatomi tribe partner, Justin Neely, is using Woolaroo to promote and preserve the Potawatomi’s language, Bodéwadmimwen, among students and young people. “Words, phrases and verb conjugations show how the Potawatomi see the world — with an emphasis on connection to the earth, a high regard for mother nature and living beings, and a communal…

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Our Potawatomi tribe partner, Justin Neely, is using Woolaroo to promote and preserve the Potawatomi’s language, Bodéwadmimwen, among students and young people. “Words, phrases and verb conjugations show how the Potawatomi see the world — with an emphasis on connection to the earth, a high regard for mother nature and living beings, and a communal lifestyle,” says Neely. Neely felt that Woolaroo would suit children in particular, allowing them to use technology as a way to explore their heritage.

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Go on an epic adventure with Netflix’s “The Sea Beast”

Craving a different type of drive this summer? Go on a high-seas adventure without stepping off land. Activate Waze’s latest driving experience, inspired by Netflix’s newest movie, “The Sea Beast.” (Check out the trailer and the film on Netflix July 8.)Starting today, you’ll meet the dynamic duo of Maisie, a precocious stowaway, and Blue, a…

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Craving a different type of drive this summer? Go on a high-seas adventure without stepping off land. Activate Waze’s latest driving experience, inspired by Netflix’s newest movie,The Sea Beast.” (Check out the trailer and the film on Netflix July 8.)

Starting today, you’ll meet the dynamic duo of Maisie, a precocious stowaway, and Blue, a little beast with a huge mischief streak, and revel in the unlikely comedy of their friendship as they help you navigate every turn you take on Waze. And don’t worry: Maisie will help translate Blue’s sounds for you. You’ll also get to know some other Beasts that they find on their journey when you choose between three new Moods: Blue, Red and Yellow. Don’t forget to swap your vehicle for a Lifeboat, to get into the true adventurer’s spirit.

With Sea Beast Mode activated, get ready to explore the world together, on a journey full of surprise, wonder and funny banter — because where the map ends, the adventure begins.

If you’re interested in seeing the magic in real life, Netflix is hosting a series of experiences across the U.S. at aquariums, museums and more to celebrate the launch of The Sea Beast.

For a drive that takes you to the seas, visit Waze or click “My Waze” in your Waze app and tap the “Turn on Sea Beast Mode” banner to activate. It’s available globally, in English, for a limited time.

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