Today, people engage with a wider variety of ad formats on more Google products than ever before — from Video ads on YouTube to Shopping ads across Search, Display and more. And they increasingly want to know more about the ads they see. That’s why we’ve been innovating on features like “About this ad” to help users understand why an ad was shown, and to mute ads or advertisers they aren’t interested in.

Last spring, we also introduced an advertiser identity verification program that requires Google advertisers to verify information about their businesses, where they operate from and what they’re selling or promoting. This transparency helps users learn more about the company behind a specific ad. It also helps differentiate credible advertisers in the ecosystem, while limiting the ability of bad actors to misrepresent themselves. Since launching the program last year, we have started verifying advertisers in more than 90 countries — and we’re not stopping there.

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