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Magic in the making: The 4 pillars of great creative

1. Kantar, COVID-19 Barometer Global Report, Wave2, runs across 50 countries, n=9,815, fielded 27th-30th March 2020.2. Google internal data based on an aggregate study of median performance of campaign goals for Responsive display ads (CTR), Discovery ads (CTR, CVR), Video action campaigns (VTR) and Video discovery ads (VTR) across 78K assets for Media & Entertainment,…

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1. Kantar, COVID-19 Barometer Global Report, Wave2, runs across 50 countries, n=9,815, fielded 27th-30th March 2020.

2. Google internal data based on an aggregate study of median performance of campaign goals for Responsive display ads (CTR), Discovery ads (CTR, CVR), Video action campaigns (VTR) and Video discovery ads (VTR) across 78K assets for Media & Entertainment, Retail, and Finance verticals. Global. January 2020 – June 2021.

3. Google/Ipsos, U.S., Inclusive Marketing Study, n of 2,987 U.S. consumers ages 13–54 who access the internet at least monthly, Aug. 2019.

4. Google internal data based on an aggregate study of median performance of campaign goals for Discovery ads (CTR, CVR), Video action campaigns (VTR), Video discovery ads (VTR), App campaigns for installs (IPM), and App campaigns for engagement (EPM) for Media & Entertainment, Retail, and Finance verticals. Global. January 2020 – June 2021.

5. Google internal data based on an aggregate study of median performance of campaign goals for Discovery ads (CTR, CVR), and Responsive display ads (CTR) across 78K assets for Media & Entertainment, Retail, and Finance verticals. Global. January 2020 – June 2021.

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We’re announcing our first partnerships to scale biochar for CO2 removal.

Today Google is announcing two long-term purchase agreements to help scale biochar as a carbon removal solution. We’re partnering with Varaha and Charm to purchase 100,0… Source

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Today Google is announcing two long-term purchase agreements to help scale biochar as a carbon removal solution. We’re partnering with Varaha and Charm to purchase 100,0…

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Google is supporting new solar projects in Oklahoma.

Google has entered into long-term agreements with Leeward Renewable Energy (LRE) to support over 700 megawatts (MW) of solar projects in Oklahoma. The projects are strat… Source

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Google has entered into long-term agreements with Leeward Renewable Energy (LRE) to support over 700 megawatts (MW) of solar projects in Oklahoma. The projects are strat…

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An open call for the next Google.org Accelerator: Generative AI

Apply now for an opportunity to receive funding and to participate in the Google.org Accelerator: Generative AI, a $30 million global open call. Source

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Apply now for an opportunity to receive funding and to participate in the Google.org Accelerator: Generative AI, a $30 million global open call.

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