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AS.com takes readers to the game with Web Stories

AS.com has always set its sights on new and innovative content formats. “Our main goal is to make an impact with the reader. Our journalists at AS are experts at finding the right format for each piece of content to maximize the impact on our audience,” says Diario AS Deputy Editor Tomás de Cos. But with…

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AS.com has always set its sights on new and innovative content formats. “Our main goal is to make an impact with the reader. Our journalists at AS are experts at finding the right format for each piece of content to maximize the impact on our audience,” says Diario AS Deputy Editor Tomás de Cos. But with so many online destinations for sports fans, the pressure was on for the team to not only retain but grow their audience. They found their solution with Web Stories

Introducing Web Stories to the mix

The AS.com team first learned about Web Stories at the AMP Conference 2018 in Amsterdam. Later that year, they published their first Web Story, “Las Claves del Clásico contadas por AS” (“The Keys to the Clásico, explained by AS”), for the Barcelona vs. Real Madrid match — a face-off between the two biggest rivals in Spanish football. “It was a super fun and enriching experiment,” says Manuel Barrios, Deputy Director of Strategy, Digital Distribution and International Expansion at Diario AS. The team spent the next year researching how other media sites use Web Stories, while testing out different publishing tools for their own website. 

“Next, we went for a much more ambitious project — a guide to the NBA, launched at the start of the 2020 playoffs,” Manuel shares. The guide included a series of Web Stories about each of the league’s 30 teams, which were featured in a carousel on the homepage. 

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Seniors search what they see, using a new Lens

“Often, when I go for a walk, I stumble upon an unknown flower or a tree. Now I can just take a picture to discover what kind of plant I am standing before,” Verner Madsen, one of the participants, remarked. “I don’t need to bring my encyclopedia. It is really smart and helpful.”Seniors in a…

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“Often, when I go for a walk, I stumble upon an unknown flower or a tree. Now I can just take a picture to discover what kind of plant I am standing before,” Verner Madsen, one of the participants, remarked. “I don’t need to bring my encyclopedia. It is really smart and helpful.”

Seniors in a country like Denmark are generally very tech savvy, but with digitization constantly advancing — accelerating even faster during two years of COVID-19 — some seniors risk being left behind, creating gaps between generations. During worldwide lockdowns, technological tools have helped seniors stay connected with their family and friends, and smartphone features have helped improve everyday life. One key element of that is delivering accurate and useful information when needed. And for that, typed words on a smartphone keyboard can often be substituted with a visual search, using a single tap on the screen.

Being able to “search what you see” in this way was an eye-opener to many. As the day ended, another avid participant, Henrik Rasmussen, declared he was heading straight home to continue his practice.

“I thought I was up to speed on digital developments, but after today I realize that I still have a lot to learn and discover,” he said.

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Meet the entrepreneur connecting Kenyans to healthy food

When Binti Mwallau started Hasanat Ventures, her dairy processing company in Kenya, she expected some resistance from her peers in an industry dominated by men. But she was surprised to run into more skepticism from her customers. Despite her background in finance and biochemistry, many of them questioned her credibility as a woman entrepreneur.Worried that…

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When Binti Mwallau started Hasanat Ventures, her dairy processing company in Kenya, she expected some resistance from her peers in an industry dominated by men. But she was surprised to run into more skepticism from her customers. Despite her background in finance and biochemistry, many of them questioned her credibility as a woman entrepreneur.

Worried that her gender would affect Hasanat Ventures’ reputation, Binti considered hiring a man as the face of the business. But she eventually decided against it, standing firm in her pride as a solo founder and committed to tearing down the perception that women-run businesses in Africa aren’t as successful as those run by men.

“I think we should be challenging the outdated narrative that businesses run by men are guaranteed to be more successful,” Binti says. “Based on research, we’ve seen that businesses run by women actually perform better. We should use this as an opportunity to prove that as a woman, you do stand a chance to succeed in everything that you do.”

Just as important to Binti as breaking this bias was giving Kenyans more access to affordable nutrition. “I realized that many people couldn’t afford premium yogurt. So we entered the market with a high-quality product that’s affordable for lower and middle-income earners who have become more health-conscious,” she says.

Binti knew she had to drive awareness for her brand, particularly to reach Kenyans who needed convincing about yogurt’s health benefits. So she turned to Google Digital Skills for Africa, which offers virtual classes to help entrepreneurs grow their skills and businesses, and completed a digital marketing course to help her get Hasanat Ventures online.

“After participating in the course, we knew our online presence had to be bigger than just social media,” Binti says. “Now that we have a fully functional website, we are actually getting leads from outside Kenya.”

As part of the course, Binti learned how to use Google Analytics to measure her website’s performance. She could now monitor traffic insights, analyze pageviews and better understand who was visiting her site.

Binti’s determination and passion for her business are showing up in the results. In its first year, Hasanat Ventures supplied over 300 retailers with affordable dairy products. Three years later, it’s grown to support more than 50 farmers and even built its own production facility to keep up with demand.

“I really want to make sure that I am visible and speaking up in spaces women don’t usually have access to,” Binti says. “As Hasanat Ventures continues to grow, I am confident I can help change the perception of African women in business.”

58% of Africa’s entrepreneurs are women. That’s why we’re empowering them with the platform and tools to grow their businesses. Learn more about our #LookMeUp campaign, highlighting Africa’s women entrepreneurs like Binti who are working to break the bias.

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100 things we announced at I/O

35. The Google Home and Google Home Mobile software developer kit (SDK) for Matter will be launching in June as developer previews.36. The Google Home SDK introduces Intelligence Clusters, which make intelligence features like Home and Away, available to developers.37. Developers can even create QR codes for Google Wallet to create their own passes for…

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35. The Google Home and Google Home Mobile software developer kit (SDK) for Matter will be launching in June as developer previews.

36. The Google Home SDK introduces Intelligence Clusters, which make intelligence features like Home and Away, available to developers.

37. Developers can even create QR codes for Google Wallet to create their own passes for any use case they’d like.

38. Matter support is coming to the Nest Thermostat.

39. The Google Home Developer Center has lots of updates to check out.

40. There’s now built-in support for Matter on Android, so you can use Fast Pair to quickly connect Matter-enabled smart home devices to your network, Google Home and other accompanying apps in just a few taps.

41. The ARCore Geospatial API makes Google Maps’ Live View technology available to developers for free. Companies like Lime are using it to help people find parking spots for their scooters and save time.

42. DOCOMO and Curiosity are using the ARCore Geospatial API to build a new game that lets you fend off virtual dragons with robot companions in front of iconic Tokyo landmarks, like the Tokyo Tower.

43. AlloyDB is a new, fully-managed PostgreSQL-compatible database service designed to help developers manage enterprise database workloads — in our performance tests, it’s more than four times faster for transactional workloads and up to 100 times faster for analytical queries than standard PostgreSQL.

44. AlloyDB uses the same infrastructure building blocks that power large-scale products like YouTube, Search, Maps and Gmail.

45. Google Cloud’s machine learning cluster powered by Cloud TPU v4 Pods is super powerful — in fact, we believe it’s the world’s largest publicly available machine learning hub in terms of compute power…

46. …and it operates at 90% carbon-free energy.

47. We also announced a preview of Cloud Run jobs, which reduces the time developers spend running administrative tasks like database migration or batch data transformation.

48. We announced Flutter 3.0, which will enable developers to publish production-ready apps to six platforms at once, from one code base (Android, iOS, Desktop Web, Linux, Desktop Windows and MacOS).

49. To help developers build beautiful Wear apps, we announced the beta of Jetpack Compose for Wear OS.

50. We’re making it faster and easier for developers to build modern, high-quality apps with new Live edit features in Android Studio.

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