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Meet your marketing objectives with the new Google Analytics

Data-driven attribution improves marketing ROI by helping you make smarter decisions about where and how much to invest, and as a result, drive more conversions for less cost. With its use of machine learning, data-driven attribution is a more durable approach that will deliver results even when it’s difficult to observe conversions. Notino, an ecommerce…

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Data-driven attribution improves marketing ROI by helping you make smarter decisions about where and how much to invest, and as a result, drive more conversions for less cost. With its use of machine learning, data-driven attribution is a more durable approach that will deliver results even when it’s difficult to observe conversions. Notino, an ecommerce beauty platform, says data-driven attribution in Google Analytics 4 is essential to its measurement strategy.

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Campaign Manager 360 expands partnerships

Campaign Manager 360 is helping advertisers and agencies navigate the evolving digital landscape with innovative tools and strategic partnerships. Source

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Campaign Manager 360 is helping advertisers and agencies navigate the evolving digital landscape with innovative tools and strategic partnerships.

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AI and the future of scientific leadership

James Manyika and Kent Walker share three scientific imperatives for the AI era. Source

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James Manyika and Kent Walker share three scientific imperatives for the AI era.

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New AI features coming to Workspace for Nonprofits

The best of Google AI is now included in Workspace with significant nonprofit discounts. Source

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The best of Google AI is now included in Workspace with significant nonprofit discounts.

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