At Google, we are passionate about helping people get access to information. And as a lifelong basketball fan, I know this is especially important in sports fandom. That’s why I’m personally excited to share that the Google Pixel is the Official Fan Phone of the NBA, NBA G League and NBA 2K League. And Google is each league’s Official Search Engine and Search Trends and Fan Insights Partner. Additionally, Pixel will be the first-ever presenting partner of the NBA Playoffs, joining YouTube TV, NBA Finals presenting sponsor, in the postseason. We’ll combine the best of Google’s Search trends, information, technology, devices and services to help fans go deeper and get closer to the culture, teams and players they love.

Through this multi-year partnership, we’ll work with the NBA to create exciting immersive experiences for fans using our 3D and AR technology, as well as leverage new features that will be announced at our Pixel Fall Launch event. And we’ll continue to provide experiences and information in all the places fans turn to every day, whether that’s Pixel to take pictures of your favorite team in action, Search to check scores and schedules, Google Shopping to find your favorite player’s jersey, or Maps to get to the arena using the most sustainable route.

And for the basketball superfans like me, we’ll also integrate Google’s Search trends throughout the season, showing how fans are searching before, during and after games with real-time data. For instance, did you know that the NBA has been the top-searched sports league in the world since 2004? Or that people who search for the NBA are more likely to search for social justice compared to any other professional sports league?

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