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Why content bundling is the secret sauce for creators

If you make online video content, you’ve probably heard of VidCon, an event where creators, brands, industry experts and fans from around the world converge to celebrate the latest and greatest in digital media. The next VidCon takes place December 3-6 in Abu Dhabi featuring panel discussions, meet and greets and performances with some of…

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If you make online video content, you’ve probably heard of VidCon, an event where creators, brands, industry experts and fans from around the world converge to celebrate the latest and greatest in digital media. The next VidCon takes place December 3-6 in Abu Dhabi featuring panel discussions, meet and greets and performances with some of the world’s most influential video content creators.

Google for Creators will speak at two sessions at VidCon Abu Dhabi, both of which will focus on helping creators build their brands and monetize their content. On December 3, Head of Creator Relations at Google Paul Bakaus and cosplay designer Yaya Han will discuss how creators can have more control over their futures and businesses. Later that day, Google for Creators writer Crystal Lambert and creator Kaya Marriott will speak at Get the Most from Your Post — How to Create Powerful and Efficient Content Bundles.

On the Google for Creators team, Crystal writes the educational guides for Creators.google. A liaison between the creator community and Google’s expert sources, Crystal researches, compiles and organizes vast troves of information into digestible, easy-to-follow and fun-to-read guides.

We spoke with Crystal to hear more about her upcoming VidCon appearance, and why content bundling is such an important strategy for creators.

Why focus on content bundling at VidCon?

We’re giving two talks at VidCon, and we wanted to focus both of them on the biggest needs in the creator economy. What we’ve learned from creators is that many want to know how to continuously make content without burning out. Content bundling — creating multiple pieces of content on one topic for different formats and platforms — is about tackling content creation in a holistic way. It’s not about approaching all these platforms as individual entities, but grouping what you’re doing together and building on it. It’s one of the easiest and most effective things a creator can do. It’s about content strategy, cross promotion and dealing with brands. Content bundles give you more visibility as a business and credibility when you reach out to brands, or when brands reach out to you.

Who is your VidCon co-presenter?

Kaya Marriott is the founder and content creator behind lifestyle and beauty blog Comfy Girl with Curls. I was super excited to connect with her because she’s on her way to becoming a successful, full-time content creator, and her journey has been so inspiring. She started Comfy Girl with Curls as a natural hair blog, but because so many other creators have come to her for advice, she also shares tips about creating content.

Kaya’s built her own business and she’s been very proficient and proactive about it. She brings a lot of credibility and first-hand knowledge about how and why content bundles work. We’re both excited to speak together.

What else are you excited to see at VidCon?

VidSummit was the first creator-geared conference I went to, and it was inspiring to see how helpful the video creator community is and how enthusiastic they are about what they do. They’re willing to help other creators by teaching them what they’ve learned. I’m excited to see that community at VidCon.

I’m also excited to experience VidCon in another country. I’ve never been to Abu Dhabi, and I’m looking forward to seeing who will be there and what the Abu Dhabi creator community is like.

If you won’t be in Abu Dhabi for VidCon, learn more about content bundles and cross promotion on Creators.google and the Google for Creators YouTube channel.

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Meet the entrepreneur connecting Kenyans to healthy food

When Binti Mwallau started Hasanat Ventures, her dairy processing company in Kenya, she expected some resistance from her peers in an industry dominated by men. But she was surprised to run into more skepticism from her customers. Despite her background in finance and biochemistry, many of them questioned her credibility as a woman entrepreneur.Worried that…

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When Binti Mwallau started Hasanat Ventures, her dairy processing company in Kenya, she expected some resistance from her peers in an industry dominated by men. But she was surprised to run into more skepticism from her customers. Despite her background in finance and biochemistry, many of them questioned her credibility as a woman entrepreneur.

Worried that her gender would affect Hasanat Ventures’ reputation, Binti considered hiring a man as the face of the business. But she eventually decided against it, standing firm in her pride as a solo founder and committed to tearing down the perception that women-run businesses in Africa aren’t as successful as those run by men.

“I think we should be challenging the outdated narrative that businesses run by men are guaranteed to be more successful,” Binti says. “Based on research, we’ve seen that businesses run by women actually perform better. We should use this as an opportunity to prove that as a woman, you do stand a chance to succeed in everything that you do.”

Just as important to Binti as breaking this bias was giving Kenyans more access to affordable nutrition. “I realized that many people couldn’t afford premium yogurt. So we entered the market with a high-quality product that’s affordable for lower and middle-income earners who have become more health-conscious,” she says.

Binti knew she had to drive awareness for her brand, particularly to reach Kenyans who needed convincing about yogurt’s health benefits. So she turned to Google Digital Skills for Africa, which offers virtual classes to help entrepreneurs grow their skills and businesses, and completed a digital marketing course to help her get Hasanat Ventures online.

“After participating in the course, we knew our online presence had to be bigger than just social media,” Binti says. “Now that we have a fully functional website, we are actually getting leads from outside Kenya.”

As part of the course, Binti learned how to use Google Analytics to measure her website’s performance. She could now monitor traffic insights, analyze pageviews and better understand who was visiting her site.

Binti’s determination and passion for her business are showing up in the results. In its first year, Hasanat Ventures supplied over 300 retailers with affordable dairy products. Three years later, it’s grown to support more than 50 farmers and even built its own production facility to keep up with demand.

“I really want to make sure that I am visible and speaking up in spaces women don’t usually have access to,” Binti says. “As Hasanat Ventures continues to grow, I am confident I can help change the perception of African women in business.”

58% of Africa’s entrepreneurs are women. That’s why we’re empowering them with the platform and tools to grow their businesses. Learn more about our #LookMeUp campaign, highlighting Africa’s women entrepreneurs like Binti who are working to break the bias.

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100 things we announced at I/O

35. The Google Home and Google Home Mobile software developer kit (SDK) for Matter will be launching in June as developer previews.36. The Google Home SDK introduces Intelligence Clusters, which make intelligence features like Home and Away, available to developers.37. Developers can even create QR codes for Google Wallet to create their own passes for…

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35. The Google Home and Google Home Mobile software developer kit (SDK) for Matter will be launching in June as developer previews.

36. The Google Home SDK introduces Intelligence Clusters, which make intelligence features like Home and Away, available to developers.

37. Developers can even create QR codes for Google Wallet to create their own passes for any use case they’d like.

38. Matter support is coming to the Nest Thermostat.

39. The Google Home Developer Center has lots of updates to check out.

40. There’s now built-in support for Matter on Android, so you can use Fast Pair to quickly connect Matter-enabled smart home devices to your network, Google Home and other accompanying apps in just a few taps.

41. The ARCore Geospatial API makes Google Maps’ Live View technology available to developers for free. Companies like Lime are using it to help people find parking spots for their scooters and save time.

42. DOCOMO and Curiosity are using the ARCore Geospatial API to build a new game that lets you fend off virtual dragons with robot companions in front of iconic Tokyo landmarks, like the Tokyo Tower.

43. AlloyDB is a new, fully-managed PostgreSQL-compatible database service designed to help developers manage enterprise database workloads — in our performance tests, it’s more than four times faster for transactional workloads and up to 100 times faster for analytical queries than standard PostgreSQL.

44. AlloyDB uses the same infrastructure building blocks that power large-scale products like YouTube, Search, Maps and Gmail.

45. Google Cloud’s machine learning cluster powered by Cloud TPU v4 Pods is super powerful — in fact, we believe it’s the world’s largest publicly available machine learning hub in terms of compute power…

46. …and it operates at 90% carbon-free energy.

47. We also announced a preview of Cloud Run jobs, which reduces the time developers spend running administrative tasks like database migration or batch data transformation.

48. We announced Flutter 3.0, which will enable developers to publish production-ready apps to six platforms at once, from one code base (Android, iOS, Desktop Web, Linux, Desktop Windows and MacOS).

49. To help developers build beautiful Wear apps, we announced the beta of Jetpack Compose for Wear OS.

50. We’re making it faster and easier for developers to build modern, high-quality apps with new Live edit features in Android Studio.

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New ways to stay connected and entertained in your car

With split screen mode, now standard across all screen types and sizes, you’ll have access to your most-used features all in one place — no need to return to your home screen or scroll through a list of apps. With your navigation and media always on, you won’t have to worry about missing your next…

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With split screen mode, now standard across all screen types and sizes, you’ll have access to your most-used features all in one place — no need to return to your home screen or scroll through a list of apps. With your navigation and media always on, you won’t have to worry about missing your next turn while changing your favorite commute podcast. And with the new design able to adapt to different screen sizes, it looks great across widescreen, portrait and more.

New features for Android Auto

Google Assistant is bringing contextual suggestions to help you be more productive in the car. From suggested replies, to messages, to sharing arrival times with a friend, or even playing recommended music, Google Assistant is helping you do more in the car efficiently.

In addition to using your voice, you can now quickly message and call favorite contacts with just one tap, and reply to messages by simply selecting a suggested response on the screen – helping you communicate effectively, while allowing you to keep your eyes on the road. Keep an eye out for these updates to Android Auto in the coming months

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