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New European research on the privacy-focused future

Lessons from industry leadersThe main lessons in re-strategizing for the new era of online privacy fall into three categories:Get started on a first-party data journeyCurrently, 80% of users give publishers permission to capture and use their information for analytics, marketing and site optimization. But top publishers aren’t looking to gain consent at all costs, especially…

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Lessons from industry leaders

The main lessons in re-strategizing for the new era of online privacy fall into three categories:

Get started on a first-party data journey

Currently, 80% of users give publishers permission to capture and use their information for analytics, marketing and site optimization. But top publishers aren’t looking to gain consent at all costs, especially not at the cost of consumer trust. Instead, they focus on clear communication and transparency about what they’re requesting and why, helping customers make an informed decision.

For 72% of publishers, their biggest worry about using first-party data is privacy legislation. While European privacy compliance efforts are mostly driven at the country level, resulting in varied approaches, a few patterns became apparent during our conversations with publishers. Many publishers are installing better data governance, rolling out privacy-first processes, installing privacy tools or auditing suppliers, among other activities — more can be found on page six of the report.

Build data maturity

Seeing data as a living asset that can be developed through machine learning, as opposed to a static source of insight, is key to achieving data maturity and could help publishers pull ahead. Leaders are also prioritizing access to secure, verified data (often received during the user registration process) and valuable second-party data. Second-party data refers to other organizations’ first-party data bought directly from the source, which can be used to validate an organization’s own first-party data.

Engage with the buy-side

To reach premium cost per thousand (CPMs) and drive higher demand, most publishers create bespoke audiences to trade programmatically, with some publishers achieving results 15 times higher than campaigns without audiences.

Engaging with the buy-side is critical. Many publishers are proactively initiating conversations with agencies and brands, where relevant, to test the impact of third-party cookieless trading on CPM or yield, the effectiveness of their first-party solution and their interest in joint planning for a privacy-centric world. However, publishers feel that parts of the sector aren’t properly preparing for the upcoming privacy changes. This supports recent IAB research, where 40% of marketers claim they aren’t ready.

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The facts about the temporary Match Group agreement

No other mobile platform is as open as Android and Google Play, and no other platform has shown more willingness to champion user choice, invest in change, or collaborate with developers. We are currently defending these points in court against Match Group, and at the court’s request, on May 19 we reached a temporary agreement…

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No other mobile platform is as open as Android and Google Play, and no other platform has shown more willingness to champion user choice, invest in change, or collaborate with developers. We are currently defending these points in court against Match Group, and at the court’s request, on May 19 we reached a temporary agreement while the case is being heard and we prepare our planned countersuit.

On May 20, Match Group disregarded the stipulations it agreed to in court with a misleading press release that mischaracterizes what happened in the proceeding. We want to once again set the record straight to make sure the rest of the developer ecosystem is aware of the facts.

The court asked us temporarily not to remove Match Group’s apps from the Play Store on June 1 for its violation of our terms until a full trial in exchange for the following:

  • Match Group has to put up to $40 million in an escrow account to begin to account for the service fees it owes us.
  • Match Group must also provide Google with a monthly accounting of all in-app sales of digital goods and services from June 1 through trial so we can track what it owes for the immense benefit it receives from Google Play.
  • Match Group must work in good faith to further enable Google Play’s billing system as an option for users. Google agreed to work in good faith to continue to develop additional billing system features that are important to Match Group, as Google has already been doing for years with countless developers, including Match Group.

And Match Group’s claim that it can’t integrate Play’s billing system because it lacks key features contradicts the fact that Match Group has been proactively and successfully using Play’s billing in more than 10 of its apps. Match Group collected hundreds of millions in consumer revenue in over 50 countries through Google Play’s billing last year.

Not only are we confident we’ll succeed in defending against Match Group’s unfounded complaint, we will be filing a countersuit against Match Group for violating their obligations under the Developer Distribution Agreement and to ensure Google Play remains a trusted destination for users.

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NativeNonprofit.day highlights Native-led organizations

Native Americans/American Indians, Alaska Natives and Native Hawaiians make up 2% of the U.S. population, yet large philanthropic foundations allocate less than half a percent of their total annual grantmaking towards Native communities, according to Native Americans in Philanthropy.The Native Ways Federation (NWF) is working to change this disparity. Founded in 2008 by seven national,…

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Native Americans/American Indians, Alaska Natives and Native Hawaiians make up 2% of the U.S. population, yet large philanthropic foundations allocate less than half a percent of their total annual grantmaking towards Native communities, according to Native Americans in Philanthropy.

The Native Ways Federation (NWF) is working to change this disparity. Founded in 2008 by seven national, Native-led nonprofit organizations, the NWF unites the Native nonprofit sector, advocates for Native nonprofits and provides resources to educate people on the needs of Native communities. On May 20, NWF is launching their inaugural Native Nonprofit Day to drive awareness for Native-led nonprofits that are systematically underfunded. To help celebrate this initiative, they’ve partnered with the Google Registry team to register and use the domain NativeNonprofit.day, which anyone can visit to learn about and support Native nonprofits.

Initiatives like Native Nonprofit Day play an important role in building awareness and amplifying the voices of Native people. As a citizen of the Oneida (Onyota’a:ka) Nation of Wisconsin and a lead for the Google Aboriginal and Indigenous Network (GAIN), I see so many inspiring Indigenous organizations that are doing impactful work, but these groups and their efforts are sorely underrepresented in mainstream media. That’s why I hope everyone will take a moment today to visit NativeNonprofit.day to learn more about the NWF’s efforts, and other Native-led organizations that are doing critical work to support Native communities.

At Google, we’ve also launched several initiatives to support Native communities. Google.org recently announced a $10 million grant to the National Digital Inclusion Alliance to provide vocational internet training to thousands of rural and tribal communities.

Grow with Google made a $1 million investment in Partnership with Native Americans to provide digital skills curriculum and career services to 10,000 students at more than 50 Native-serving organizations. This program will also reach high school students preparing for college and careers, as well as vocational and non-traditional students.

If there’s an initiative or special day you want to raise awareness for, you can get your own .day domain name by visiting new.day.

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Enjoy a warm cup of trends for International Tea Day

From bubble tea to tea ceremonies, tea has deep roots and profound cultural significance across Asia. Just ahead of the United Nations’ International Tea Day on Saturday, May 21, we looked at trends on Google Search around the world and found bags of insights into what the world is searching for when it comes to…

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From bubble tea to tea ceremonies, tea has deep roots and profound cultural significance across Asia. Just ahead of the United Nations’ International Tea Day on Saturday, May 21, we looked at trends on Google Search around the world and found bags of insights into what the world is searching for when it comes to this brew-tea-full beverage.

Worldwide populari-tea

Assam, green or bubble: tea is the world’s most-consumed drink apart from water, so even if Earl Grey isn’t your thing, there’s most likely a brew out there that fits you to a T. But which types of tea are the most popular?

  1. Bubble tea
  2. Green tea
  3. Matcha
  4. Black tea
  5. Milk tea
  6. Kombucha
  7. Masala chai
  8. Iced tea
  9. Hibiscus tea
  10. Ginger tea

Worldwide top-searched types of tea, past 12 months. Source: Google Trends.

Green tea used to be the most popular type of tea on Search — until last year, when bubble tea bubbled up to become the most-searched type of tea around the world. The rise has been remarkable, with search interest for bubble tea more than tripling in the last five years, an increase of +220% worldwide. We’ve seen a similar trend with matcha; the beverage is now the world’s third most popular type of tea after search interest went up by +70% in the last five years.

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