Connect with us

Google

Get to know the new Topics API for Privacy Sandbox

We started the Privacy Sandbox initiative to improve web privacy for users, while also giving publishers, creators and other developers the tools they need to build thriving businesses, ensuring a safe and healthy web for all. We also know that advertising is critical for many businesses, and is a key way to support access to…

Published

on

We started the Privacy Sandbox initiative to improve web privacy for users, while also giving publishers, creators and other developers the tools they need to build thriving businesses, ensuring a safe and healthy web for all. We also know that advertising is critical for many businesses, and is a key way to support access to free content online.

Today, we’re announcing Topics, a new Privacy Sandbox proposal for interest-based advertising. Topics was informed by our learning and widespread community feedback from our earlier FLoC trials, and replaces our FLoC proposal.

With Topics, your browser determines a handful of topics, like “Fitness” or “Travel & Transportation,” that represent your top interests for that week based on your browsing history. Topics are kept for only three weeks and old topics are deleted. Topics are selected entirely on your device without involving any external servers, including Google servers. When you visit a participating site, Topics picks just three topics, one topic from each of the past three weeks, to share with the site and its advertising partners. Topics enables browsers to give you meaningful transparency and control over this data, and in Chrome, we’re building user controls that let you see the topics, remove any you don’t like or disable the feature completely.

Source

Continue Reading
Click to comment

Leave a Reply

Your email address will not be published. Required fields are marked *

Google

UK IT and security teams face mounting pressure from legacy technology

This post explores the challenges UK IT and security teams face due to legacy tech and the rise of generative AI. Results reveal a surge in security incidents and burnout among professionals, underscoring the urgent need for modern security solutions. Source

Published

on

By

This post explores the challenges UK IT and security teams face due to legacy tech and the rise of generative AI. Results reveal a surge in security incidents and burnout among professionals, underscoring the urgent need for modern security solutions.

Source

Continue Reading

Google

Fitbit Ace LTE has new features to bring the whole family together

New features for Fitbit Ace LTE helps bring the family closer together and gives kids new ways to move. Source

Published

on

By

New features for Fitbit Ace LTE helps bring the family closer together and gives kids new ways to move.

Source

Continue Reading

Google

Google at APEC 2024

An overview of Google’s work at APEC and the public-private partnerships expanding AI’s benefits to more people. Source

Published

on

By

An overview of Google’s work at APEC and the public-private partnerships expanding AI’s benefits to more people.

Source

Continue Reading

Trending

Copyright © 2021 Today's Digital.