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This creator turned donuts into dollars

Google for Creators recently launched The Conversation, a new YouTube series spotlighting the experiences of women of color creators. This month, we’re featuring designer, photo stylist and donut aficionado Samantha Ushiro, the talent behind the successful online brand Aww Sam. Learn more about Sam below and check out the full interview.Samantha Ushiro’s love for donuts,…

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Google for Creators recently launched The Conversation, a new YouTube series spotlighting the experiences of women of color creators. This month, we’re featuring designer, photo stylist and donut aficionado Samantha Ushiro, the talent behind the successful online brand Aww Sam. Learn more about Sam below and check out the full interview.

Samantha Ushiro’s love for donuts, confetti, bright colors and vintage fashion led to an unexpected — and successful — career move. Today, her Aww Sam brand has nearly 300,000 followers across her web properties, including her Pinterest profile, which receives 2.4 million monthly views. She’s also partnered with brands like Refinery29, Bustle, HGTV and Brit + Co.

Sam made a leap of faith to get where she is today. She was studying industrial design at the Parsons School of Design in New York. For her final project, she created a photo book of handmade, colorful donuts decorated in her whimsical style. A blogger since high school, Sam decided to post some of the photos online. “People were asking me, ‘What’s the recipe? How do I make these?’” Sam recalls. “That’s how it all started.”

Sam began posting her work on Instagram. Brands took notice of Sam’s upbeat, retro style, and paid gigs started rolling in. “I realized, OK, I could make a career doing this,” Sam says. She left her job in 3D modeling to dive into online content creation full time.

In 2015, Sam launched Aww Sam, a creative lifestyle blog “with a focus on making every day fun.” She expanded her content to include party planning, crafting, vintage fashion and home décor. Her audience ate it all up.

Sam now toggles between New York City and her home in Austin, Texas, which she shares with her husband, Kyle, and new baby Kiki. Here, Sam shares a few ingredients from her recipe for success.

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Meet the entrepreneur connecting Kenyans to healthy food

When Binti Mwallau started Hasanat Ventures, her dairy processing company in Kenya, she expected some resistance from her peers in an industry dominated by men. But she was surprised to run into more skepticism from her customers. Despite her background in finance and biochemistry, many of them questioned her credibility as a woman entrepreneur.Worried that…

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When Binti Mwallau started Hasanat Ventures, her dairy processing company in Kenya, she expected some resistance from her peers in an industry dominated by men. But she was surprised to run into more skepticism from her customers. Despite her background in finance and biochemistry, many of them questioned her credibility as a woman entrepreneur.

Worried that her gender would affect Hasanat Ventures’ reputation, Binti considered hiring a man as the face of the business. But she eventually decided against it, standing firm in her pride as a solo founder and committed to tearing down the perception that women-run businesses in Africa aren’t as successful as those run by men.

“I think we should be challenging the outdated narrative that businesses run by men are guaranteed to be more successful,” Binti says. “Based on research, we’ve seen that businesses run by women actually perform better. We should use this as an opportunity to prove that as a woman, you do stand a chance to succeed in everything that you do.”

Just as important to Binti as breaking this bias was giving Kenyans more access to affordable nutrition. “I realized that many people couldn’t afford premium yogurt. So we entered the market with a high-quality product that’s affordable for lower and middle-income earners who have become more health-conscious,” she says.

Binti knew she had to drive awareness for her brand, particularly to reach Kenyans who needed convincing about yogurt’s health benefits. So she turned to Google Digital Skills for Africa, which offers virtual classes to help entrepreneurs grow their skills and businesses, and completed a digital marketing course to help her get Hasanat Ventures online.

“After participating in the course, we knew our online presence had to be bigger than just social media,” Binti says. “Now that we have a fully functional website, we are actually getting leads from outside Kenya.”

As part of the course, Binti learned how to use Google Analytics to measure her website’s performance. She could now monitor traffic insights, analyze pageviews and better understand who was visiting her site.

Binti’s determination and passion for her business are showing up in the results. In its first year, Hasanat Ventures supplied over 300 retailers with affordable dairy products. Three years later, it’s grown to support more than 50 farmers and even built its own production facility to keep up with demand.

“I really want to make sure that I am visible and speaking up in spaces women don’t usually have access to,” Binti says. “As Hasanat Ventures continues to grow, I am confident I can help change the perception of African women in business.”

58% of Africa’s entrepreneurs are women. That’s why we’re empowering them with the platform and tools to grow their businesses. Learn more about our #LookMeUp campaign, highlighting Africa’s women entrepreneurs like Binti who are working to break the bias.

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100 things we announced at I/O

35. The Google Home and Google Home Mobile software developer kit (SDK) for Matter will be launching in June as developer previews.36. The Google Home SDK introduces Intelligence Clusters, which make intelligence features like Home and Away, available to developers.37. Developers can even create QR codes for Google Wallet to create their own passes for…

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35. The Google Home and Google Home Mobile software developer kit (SDK) for Matter will be launching in June as developer previews.

36. The Google Home SDK introduces Intelligence Clusters, which make intelligence features like Home and Away, available to developers.

37. Developers can even create QR codes for Google Wallet to create their own passes for any use case they’d like.

38. Matter support is coming to the Nest Thermostat.

39. The Google Home Developer Center has lots of updates to check out.

40. There’s now built-in support for Matter on Android, so you can use Fast Pair to quickly connect Matter-enabled smart home devices to your network, Google Home and other accompanying apps in just a few taps.

41. The ARCore Geospatial API makes Google Maps’ Live View technology available to developers for free. Companies like Lime are using it to help people find parking spots for their scooters and save time.

42. DOCOMO and Curiosity are using the ARCore Geospatial API to build a new game that lets you fend off virtual dragons with robot companions in front of iconic Tokyo landmarks, like the Tokyo Tower.

43. AlloyDB is a new, fully-managed PostgreSQL-compatible database service designed to help developers manage enterprise database workloads — in our performance tests, it’s more than four times faster for transactional workloads and up to 100 times faster for analytical queries than standard PostgreSQL.

44. AlloyDB uses the same infrastructure building blocks that power large-scale products like YouTube, Search, Maps and Gmail.

45. Google Cloud’s machine learning cluster powered by Cloud TPU v4 Pods is super powerful — in fact, we believe it’s the world’s largest publicly available machine learning hub in terms of compute power…

46. …and it operates at 90% carbon-free energy.

47. We also announced a preview of Cloud Run jobs, which reduces the time developers spend running administrative tasks like database migration or batch data transformation.

48. We announced Flutter 3.0, which will enable developers to publish production-ready apps to six platforms at once, from one code base (Android, iOS, Desktop Web, Linux, Desktop Windows and MacOS).

49. To help developers build beautiful Wear apps, we announced the beta of Jetpack Compose for Wear OS.

50. We’re making it faster and easier for developers to build modern, high-quality apps with new Live edit features in Android Studio.

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New ways to stay connected and entertained in your car

With split screen mode, now standard across all screen types and sizes, you’ll have access to your most-used features all in one place — no need to return to your home screen or scroll through a list of apps. With your navigation and media always on, you won’t have to worry about missing your next…

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With split screen mode, now standard across all screen types and sizes, you’ll have access to your most-used features all in one place — no need to return to your home screen or scroll through a list of apps. With your navigation and media always on, you won’t have to worry about missing your next turn while changing your favorite commute podcast. And with the new design able to adapt to different screen sizes, it looks great across widescreen, portrait and more.

New features for Android Auto

Google Assistant is bringing contextual suggestions to help you be more productive in the car. From suggested replies, to messages, to sharing arrival times with a friend, or even playing recommended music, Google Assistant is helping you do more in the car efficiently.

In addition to using your voice, you can now quickly message and call favorite contacts with just one tap, and reply to messages by simply selecting a suggested response on the screen – helping you communicate effectively, while allowing you to keep your eyes on the road. Keep an eye out for these updates to Android Auto in the coming months

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