Connect with us

Google

Use these tools to boost Web Stories performance

Once you’ve created content in the form of Web Stories, you’re probably wondering who your Web Stories are reaching and whether they’re resonating with your audience. Google Analytics and Data Studio are easy-to-use tools that help you understand how your Web Stories are performing on your website — or anywhere else on the web.Viewing Web…

Published

on

Once you’ve created content in the form of Web Stories, you’re probably wondering who your Web Stories are reaching and whether they’re resonating with your audience. Google Analytics and Data Studio are easy-to-use tools that help you understand how your Web Stories are performing on your website — or anywhere else on the web.

Viewing Web Stories performance in Google Analytics

The first step to measuring your Web Stories performance with Google Analytics is to set up tracking. Most Web Story editors, including Web Stories for WordPress, MakeStories, Newsroom AI and others, provide a simple way to add tracking in Google Analytics for each story created. You’ll need to provide the UA Tracking ID associated with the Google Analytics property you’re using for Web Stories.

Once your Stories are being tracked, key performance metrics will become available via the Events report in Google Analytics. This report is accessible by navigating to Behavior > Events > Overview in the navigation bar. The metrics available include:

  • Story Starts: A measure of how many users started reading your Story. These are reported as pageviews in Google Analytics.
  • Time Spent: A measure of how long users spend reading your Story, on average. This metric is helpful when determining how engaging your story is. This is reported as Avg. Time on Page in Google Analytics.
  • Story Pages Viewed: A measure of how many users read each page in your Story. This can be a helpful indicator to determine how far users get into your Story and where they might lose interest. These are reported as story_pages_viewed events in Google Analytics, and can be found in the Events Report.
  • Story Completions: A measure of how many users completed your Story by reaching the last page. These are reported as story_completion events in Google Analytics.

Source

Continue Reading
Click to comment

Leave a Reply

Your email address will not be published.

Google

Countering hack-for-hire groups

As part of TAG’s mission to counter serious threats to Google and our users, we’ve published analysis on a range of persistent threats including government-backed attackers, commercial surveillance vendors, and serious criminal operators. Today, we’re sharing intelligence on a segment of attackers we call hack-for-hire, whose niche focuses on compromising accounts and exfiltrating data as…

Published

on

By

As part of TAG’s mission to counter serious threats to Google and our users, we’ve published analysis on a range of persistent threats including government-backed attackers, commercial surveillance vendors, and serious criminal operators. Today, we’re sharing intelligence on a segment of attackers we call hack-for-hire, whose niche focuses on compromising accounts and exfiltrating data as a service.

In contrast to commercial surveillance vendors, who we generally observe selling a capability for the end user to operate, hack-for-hire firms conduct attacks themselves. They target a wide range of users and opportunistically take advantage of known security flaws when undertaking their campaigns. Both, however, enable attacks by those who would otherwise lack the capabilities to do so.

We have seen hack-for-hire groups target human rights and political activists, journalists, and other high-risk users around the world, putting their privacy, safety and security at risk. They also conduct corporate espionage, handily obscuring their clients’ role.

To help users and defenders, we will provide examples of the hack-for-hire ecosystem from India, Russia, and the United Arab Emirates and context around their capabilities and persistence mechanisms.

Source

Continue Reading

Google

Preserving languages and the stories behind them

Our Potawatomi tribe partner, Justin Neely, is using Woolaroo to promote and preserve the Potawatomi’s language, Bodéwadmimwen, among students and young people. “Words, phrases and verb conjugations show how the Potawatomi see the world — with an emphasis on connection to the earth, a high regard for mother nature and living beings, and a communal…

Published

on

By

Our Potawatomi tribe partner, Justin Neely, is using Woolaroo to promote and preserve the Potawatomi’s language, Bodéwadmimwen, among students and young people. “Words, phrases and verb conjugations show how the Potawatomi see the world — with an emphasis on connection to the earth, a high regard for mother nature and living beings, and a communal lifestyle,” says Neely. Neely felt that Woolaroo would suit children in particular, allowing them to use technology as a way to explore their heritage.

Source

Continue Reading

Google

Go on an epic adventure with Netflix’s “The Sea Beast”

Craving a different type of drive this summer? Go on a high-seas adventure without stepping off land. Activate Waze’s latest driving experience, inspired by Netflix’s newest movie, “The Sea Beast.” (Check out the trailer and the film on Netflix July 8.)Starting today, you’ll meet the dynamic duo of Maisie, a precocious stowaway, and Blue, a…

Published

on

By

Craving a different type of drive this summer? Go on a high-seas adventure without stepping off land. Activate Waze’s latest driving experience, inspired by Netflix’s newest movie,The Sea Beast.” (Check out the trailer and the film on Netflix July 8.)

Starting today, you’ll meet the dynamic duo of Maisie, a precocious stowaway, and Blue, a little beast with a huge mischief streak, and revel in the unlikely comedy of their friendship as they help you navigate every turn you take on Waze. And don’t worry: Maisie will help translate Blue’s sounds for you. You’ll also get to know some other Beasts that they find on their journey when you choose between three new Moods: Blue, Red and Yellow. Don’t forget to swap your vehicle for a Lifeboat, to get into the true adventurer’s spirit.

With Sea Beast Mode activated, get ready to explore the world together, on a journey full of surprise, wonder and funny banter — because where the map ends, the adventure begins.

If you’re interested in seeing the magic in real life, Netflix is hosting a series of experiences across the U.S. at aquariums, museums and more to celebrate the launch of The Sea Beast.

For a drive that takes you to the seas, visit Waze or click “My Waze” in your Waze app and tap the “Turn on Sea Beast Mode” banner to activate. It’s available globally, in English, for a limited time.

Source

Continue Reading

Trending

Copyright © 2021 Today's Digital.