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How Ada’s work empowers Black creators and artists

Welcome to the latest edition of “My Path to Google,” where we talk to Googlers, interns and alumni about how they got to Google, what they do in their roles and how they prepared for their interviews.Today’s post is all about Adrienne (Ada) Hopkins, a Strategic Partner Manager at YouTube and a tireless advocate for…

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Welcome to the latest edition of “My Path to Google,” where we talk to Googlers, interns and alumni about how they got to Google, what they do in their roles and how they prepared for their interviews.

Today’s post is all about Adrienne (Ada) Hopkins, a Strategic Partner Manager at YouTube and a tireless advocate for Black creatives.

What do you do at YouTube?

I’m a Strategic Partner Manager on YouTube’s Top Creators team, where I focus on amplifying and accelerating the growth of creators from underrepresented backgrounds. I also co-lead efforts to promote inclusion across YouTube’s partnerships, and work to strengthen the relationship between YouTube and aspiring Black creators, artists, executives and creative communities. I’m called to use technology to ensure creatives, particularly those most marginalized, are educated about the businesses they occupy, have equitable access to opportunity, are compensated for their gifts and have safe spaces to use their authentic voices.

Can you walk us through a typical work day?

Part of the reason I love my job is because no two days are the same — my time is dictated by what my creators need and the big ideas they imagine. What is consistent is the fact that most of my days are spent in meetings collaborating with our most influential creators, building YouTube’s approach to driving equity and inclusion in our partnerships (including how we show up authentically in cultural moments), imagining ways YouTube can invest in aspiring creators and serving our employee resource group, Black@YouTube.

What were you up to before YouTube?

If you told me I’d be working in tech 10 years post college graduation, I would have laughed you out of the room! After graduating from Stanford, I started my career in investment banking. However, I realized I needed more purpose, so I took a mini “sabbatical” to join a social enterprise in Nairobi, Kenya. That set me on a path of purpose-driven work that included a stint in social impact consulting, leadership development and philanthropy advising. I wanted to go deeper in this space, so I enrolled at the University of Pennsylvania for my MBA. During this time, I co-founded a social enterprise to bring plant-based, affordable food to low-income, food desert communities.

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Step into the Meroë pyramids with Google

When you think of pyramids does your mind wander to the Pyramids of Giza in Egypt or the Mayan Temples of Guatemala? Great civilizations built each of these pyramids and inscribed their stories onto the walls of them, offering glimpses into their daily life.The Pyramids of Meroë in Sudan, while lesser known, are no different.…

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When you think of pyramids does your mind wander to the Pyramids of Giza in Egypt or the Mayan Temples of Guatemala? Great civilizations built each of these pyramids and inscribed their stories onto the walls of them, offering glimpses into their daily life.

The Pyramids of Meroë in Sudan, while lesser known, are no different. Today, you can explore these stunning pyramids, which are a UNESCO World Heritage site, on Google Arts & Culture.

Over 200 pyramids were constructed in Meroë, the third and final capital of the Kushite Kingdom, an ancient African civilization that ruled the lands of Nubia for over 3000 years. Now you can take a virtual walk through the Pyramids of Meroë and explore the inscriptions using Street View’s panoramic imagery. You can also learn more about the Kushite Kingdom, their royalty and the architecture behind the pyramids in an immersive web experience that’s available in a range of languages including Arabic, English, French, German and Spanish.

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Bay View is open — the first campus built by Google

Taking green building to a new scaleTo deliver on our commitment to operate every hour of every day on carbon-free energy by 2030, we prioritized renewable energy and maximized the solar potential of our buildings. Bay View’s first-of-its-kind dragonscale solar skin and nearby wind farms will power it on carbon-free energy 90% of the time.The…

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Taking green building to a new scale

To deliver on our commitment to operate every hour of every day on carbon-free energy by 2030, we prioritized renewable energy and maximized the solar potential of our buildings. Bay View’s first-of-its-kind dragonscale solar skin and nearby wind farms will power it on carbon-free energy 90% of the time.

The campus is also on track to be the largest project certified by the International Living Future Institute (ILFI) under any of their programs, at any certification level. As part of ILFI’s Living Building Challenge, we’re targeting a Water Petal certification, meaning the site is net-positive with all non-potable water demands being met using the recycled water generated on site. Above-ground ponds that gather rainwater year round and a building wastewater treatment system serve as water sources for cooling towers, flushing toilets and irrigating the landscape. This is a big step toward delivering on our commitment to replenish 120% of the water we consume by 2030.

It doesn’t stop there. Bay View is an example of an all-electric campus and shows what’s possible in regenerative building. Here’s how:

  • The two kitchens that serve seven cafes are equipped with electric equipment rather than gas — a template for fully carbon-free cafes and kitchens.
  • There are 17.3 acres of high-value natural areas — including wet meadows, woodlands and a marsh — that are designed to reestablish native landscapes and rehabilitate Bay Area wetlands. Something that’s especially important as Bay View sits close to the San Francisco Bay.
  • The water retention ponds not only collect water for reuse, but also provide nature restoration, sea level rise protection, and access to the beauty of natural wetlands. New willow groves along the stormwater ponds provide resources for wildlife.
  • The integrated geothermal pile system will help heat and cool the campus. The massive geoexchange field is integrated into the structural system, reducing the amount of water typically used for cooling by 90% — that’s equal to five million gallons of water annually.

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Seniors search what they see, using a new Lens

“Often, when I go for a walk, I stumble upon an unknown flower or a tree. Now I can just take a picture to discover what kind of plant I am standing before,” Verner Madsen, one of the participants, remarked. “I don’t need to bring my encyclopedia. It is really smart and helpful.”Seniors in a…

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“Often, when I go for a walk, I stumble upon an unknown flower or a tree. Now I can just take a picture to discover what kind of plant I am standing before,” Verner Madsen, one of the participants, remarked. “I don’t need to bring my encyclopedia. It is really smart and helpful.”

Seniors in a country like Denmark are generally very tech savvy, but with digitization constantly advancing — accelerating even faster during two years of COVID-19 — some seniors risk being left behind, creating gaps between generations. During worldwide lockdowns, technological tools have helped seniors stay connected with their family and friends, and smartphone features have helped improve everyday life. One key element of that is delivering accurate and useful information when needed. And for that, typed words on a smartphone keyboard can often be substituted with a visual search, using a single tap on the screen.

Being able to “search what you see” in this way was an eye-opener to many. As the day ended, another avid participant, Henrik Rasmussen, declared he was heading straight home to continue his practice.

“I thought I was up to speed on digital developments, but after today I realize that I still have a lot to learn and discover,” he said.

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