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A watch company founder looks to the future

In 2014, Randy Williams founded Talley & Twine Watch Company with the desire to create beautiful, high-quality watches at a reasonable price point. Since then, he’s grown the business to 16 employees, has expanded to hundreds of styles and gives back to a variety of nonprofits. Digital tools like Google Ads have been critical to…

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In 2014, Randy Williams founded Talley & Twine Watch Company with the desire to create beautiful, high-quality watches at a reasonable price point. Since then, he’s grown the business to 16 employees, has expanded to hundreds of styles and gives back to a variety of nonprofits. Digital tools like Google Ads have been critical to growing his business, helping him efficiently build his brand and connect with customers from across the world. As we celebrate Black-owned businesses this Black History Month, we had a few questions for Randy about how he got started and his advice for other aspiring business owners.

How were you inspired by other Black-owned businesses before founding Talley & Twine?

Seeing other successful Black-owned businesses inspired me by showing me what was possible. Black entrepreneurs are more than business owners; they’re leaders in their communities. Seeing them opened my mind and allowed me to be creative and to dream. I’m still inspired daily by the creativity and ingenuity of entrepreneurs from my community.

What do you know now that you wish you had known on Talley & Twine’s first day?

In the beginning stages of starting Talley & Twine, I had no idea of the true power of having a great team around you. The synthesis and growth you can experience with a team versus working solo are unmatched. Knowing what I know now, I would have sought out partners and employees much sooner.

What advice would you give to other aspiring business owners?

View starting a business as a learning process. Allow yourself to be a student of entrepreneurship by synthesizing the lessons you learn along the way. Things won’t always go as planned, but view these challenges as building blocks for your personal and professional growth.

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Countering hack-for-hire groups

As part of TAG’s mission to counter serious threats to Google and our users, we’ve published analysis on a range of persistent threats including government-backed attackers, commercial surveillance vendors, and serious criminal operators. Today, we’re sharing intelligence on a segment of attackers we call hack-for-hire, whose niche focuses on compromising accounts and exfiltrating data as…

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As part of TAG’s mission to counter serious threats to Google and our users, we’ve published analysis on a range of persistent threats including government-backed attackers, commercial surveillance vendors, and serious criminal operators. Today, we’re sharing intelligence on a segment of attackers we call hack-for-hire, whose niche focuses on compromising accounts and exfiltrating data as a service.

In contrast to commercial surveillance vendors, who we generally observe selling a capability for the end user to operate, hack-for-hire firms conduct attacks themselves. They target a wide range of users and opportunistically take advantage of known security flaws when undertaking their campaigns. Both, however, enable attacks by those who would otherwise lack the capabilities to do so.

We have seen hack-for-hire groups target human rights and political activists, journalists, and other high-risk users around the world, putting their privacy, safety and security at risk. They also conduct corporate espionage, handily obscuring their clients’ role.

To help users and defenders, we will provide examples of the hack-for-hire ecosystem from India, Russia, and the United Arab Emirates and context around their capabilities and persistence mechanisms.

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Preserving languages and the stories behind them

Our Potawatomi tribe partner, Justin Neely, is using Woolaroo to promote and preserve the Potawatomi’s language, Bodéwadmimwen, among students and young people. “Words, phrases and verb conjugations show how the Potawatomi see the world — with an emphasis on connection to the earth, a high regard for mother nature and living beings, and a communal…

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Our Potawatomi tribe partner, Justin Neely, is using Woolaroo to promote and preserve the Potawatomi’s language, Bodéwadmimwen, among students and young people. “Words, phrases and verb conjugations show how the Potawatomi see the world — with an emphasis on connection to the earth, a high regard for mother nature and living beings, and a communal lifestyle,” says Neely. Neely felt that Woolaroo would suit children in particular, allowing them to use technology as a way to explore their heritage.

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Go on an epic adventure with Netflix’s “The Sea Beast”

Craving a different type of drive this summer? Go on a high-seas adventure without stepping off land. Activate Waze’s latest driving experience, inspired by Netflix’s newest movie, “The Sea Beast.” (Check out the trailer and the film on Netflix July 8.)Starting today, you’ll meet the dynamic duo of Maisie, a precocious stowaway, and Blue, a…

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Craving a different type of drive this summer? Go on a high-seas adventure without stepping off land. Activate Waze’s latest driving experience, inspired by Netflix’s newest movie,The Sea Beast.” (Check out the trailer and the film on Netflix July 8.)

Starting today, you’ll meet the dynamic duo of Maisie, a precocious stowaway, and Blue, a little beast with a huge mischief streak, and revel in the unlikely comedy of their friendship as they help you navigate every turn you take on Waze. And don’t worry: Maisie will help translate Blue’s sounds for you. You’ll also get to know some other Beasts that they find on their journey when you choose between three new Moods: Blue, Red and Yellow. Don’t forget to swap your vehicle for a Lifeboat, to get into the true adventurer’s spirit.

With Sea Beast Mode activated, get ready to explore the world together, on a journey full of surprise, wonder and funny banter — because where the map ends, the adventure begins.

If you’re interested in seeing the magic in real life, Netflix is hosting a series of experiences across the U.S. at aquariums, museums and more to celebrate the launch of The Sea Beast.

For a drive that takes you to the seas, visit Waze or click “My Waze” in your Waze app and tap the “Turn on Sea Beast Mode” banner to activate. It’s available globally, in English, for a limited time.

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