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Facebook: Community Standards Enforcement Report, Fourth Quarter 2021

Prevalence of harmful content on Facebook and Instagram remained relatively consistent — and decreased in some of our policy areas — from Q3 to Q4, partly due to our improved and expanded proactive detection technologies. Today we’re publishing our Community Standards Enforcement Report for the fourth quarter of 2021 and provides metrics on how we…

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  • Prevalence of harmful content on Facebook and Instagram remained relatively consistent — and decreased in some of our policy areas — from Q3 to Q4, partly due to our improved and expanded proactive detection technologies.

Today we’re publishing our Community Standards Enforcement Report for the fourth quarter of 2021 and provides metrics on how we enforced our policies from October 2021 through December 2021 across 14 policy areas on Facebook and 12 on Instagram.

We’re also sharing: 

All of these reports are available in the Transparency Center

Highlights From the Report

Prevalence of harmful content on Facebook and Instagram remained relatively consistent — and decreased in some of our policy areas — from Q3 to Q4, meaning the vast majority of content that users generally encounter does not violate our policies.

We continued to see steady numbers on content we took action on across many areas.

On Facebook in Q4 we took action on:

  • 4 million pieces of drug content, an increase from 2.7 million in Q3 2021, due to improvements made to our proactive detection technologies.
  • 1.5 million pieces of firearm-related content, an increase from 1.1 million in Q3, due to improved and expanded proactive detection technologies.
  • 1.2 billion pieces of spam content, an increase from 777 million in Q3, due to a large amount of content removed in December.

On Instagram in Q4 we took action on:

  • 905K pieces of content related to terrorism, an increase from 685K pieces of content in Q3 due to improvements made to our proactive detection technologies.
  • 195K pieces of firearm-related content, an increase from 154K in Q3, due to improved and expanded proactive detection technologies.

In the Q3 report, we began reporting prevalence metrics on bullying and harassment for the first time. In Q4, bullying and harassment prevalence on Instagram remained relatively consistent over last quarter at 0.05-0.06%. On Facebook, prevalence of bullying & harassment was at 0.11-0.12% in Q4, down from 0.14-0.16% in Q3. The reduction in prevalence was in part due to policy updates accounting for language that, without additional context, could be considered offensive, but in reality is used in a familiar or joking way between friends.

Our Steady Improvement in Reducing Harmful Content

Our steady improvement can be attributed to a holistic approach including our policies, the technology that helps us enforce them, the operational piece of global content moderation and a product design process that focuses on safety and integrity

With advancements in AI technologies, like our Few Shot Learner and shift to generalized AI, we’ve been able to correctly take action on harmful content more quickly.

Chart showing hate speech prevalence on Facebook and Instagram in Q4 2021

Our product design teams play an important role in our effort to reduce harmful content. By carefully designing our social media products, we can promote greater safety while providing people with context, control and the room to share their voice. For example, when applied, informative overlays and labels provide more context and limit exposure to misinformation or graphic content. Read more about our integrity design process.

Product mocks of information overlays on misinformation

Last fall, we launched Account Status on Instagram, which helps people understand why content has been removed and what policies it violates. We know this kind of transparency is important, because it helps people better understand our policies, and it also helps our systems by giving us indications when we’ve gotten things wrong. Following this launch, we saw an increase of restored content on Instagram across several policy areas, including violence and incitement, hate speech, bullying and harassment and adult nudity and sexuality.

Product mock of Account Status on Instagram

We’re always trying to identify policies we may be under- or over-enforcing so that we can improve. For example, in 2020 during Breast Cancer Awareness Month, there was an influx of breast cancer-related content on Instagram, including images containing adult nudity that were medical in nature. While these don’t violate our policies, many were enforced on incorrectly by our systems, which led to content being taken down from breast cancer support accounts and individual cancer survivors. We heard from our community that we needed to improve on how we enforce this type of content. The Oversight Board also heard a case related to breast cancer symptoms and nudity and asked us to improve our enforcement accuracy.

Since then, we’ve been working to improve the accuracy of enforcement on health content, including content related to breast cancer and surgeries. We defined and clarified our exception for medical nudity by training our AI systems to better recognize exposed chests with mastectomy scars and escalating content flagged as medical nudity for human review to further improve accuracy. We also send content with frequently-used keywords for human review. Finally, we trained our systems to better recognize benign and non-violating images and avoid overenforcement in the future. As a result, we saw significantly less overenforcement during last year’s Breast Cancer Awareness Month, which empowered our community to share content openly.

Integrity and Transparency Looking Forward

We’re constantly looking for new ways to improve our transparency and the integrity of our platforms. For many years, we’ve published biannual transparency reports, which include the volume of content restrictions we make when content is reported as violating local law but doesn’t go against our Community Standards. We’ve now agreed to contribute to Lumen, an independent research project hosted by Harvard’s Berkman Klein Center for Internet & Society, which studies cease-and-desist letters from governments and private actors concerning online content. We’re joining Project Lumen because it allows us to hold governments, courts, regulators and ourselves accountable for the content they request to be removed under local law. We hope to scale up our participation in Lumen over time. 

We’ll continue building on our progress to enforce our policies in 2022, as we’re always working to improve, be transparent and share meaningful data.

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Customers share their stories on migrating to Dynamics 365

At some point, we’ve all experienced regret over not doing something. Opportunity passes us due to our over analysis, indecision, and uncertainty. Even though we’ve all done this, we rarely seek the advice of others, thinking our situation is somehow unique or different. This rationale is common among the on-premises organizations we speak to. They…

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At some point, we’ve all experienced regret over not doing something.

Opportunity passes us due to our over analysis, indecision, and uncertainty. Even though we’ve all done this, we rarely seek the advice of others, thinking our situation is somehow unique or different.

This rationale is common among the on-premises organizations we speak to. They understand the benefits for moving to the cloud but chose to focus on all the reasons not to—aging infrastructure, manual processes, and siloed data notwithstanding.

Hearing how others are approaching this critical technological evolution can be invaluable. Not to mention relatable. Here are a few customer stories we’ve collected; perhaps you might recognize yourself or the circumstances?

Discover other Dynamics AX and Dynamics CRM customer stories to learn about migration best practices and the benefits others are seeing in the cloud.

A small company with sizeable goals

Sonee Sports, is a small 28-year-old, family-run retail chain in the Maldives. The company moved its Microsoft Dynamics AX to Dynamics 365 in the cloud to streamline its resource planning, point of sale, and relationship management activities. Sonee Sports has grown from a single desk in a hardware store to 10 stores across the Maldives however, this growth didn’t come without challenges, particularly when it came to technology.

Maumoon Abdullah, Sonee Sports’s co-founder, has long advocated for using technology to understand, retain, and engage new customers. “In 2016, we had a customer churn rate of 10 percent—not good. We knew that technology was key to keeping our business afloat,” Abdullah said. However, their previous enterprise resource planning (ERP) took hours to generate reports, the data was inaccurate, so decision makers stopped using it. In time, Sonee Sports realized it had to move its entire business to the cloud.

With help from Mumbai-based CloudFronts, a Microsoft Partner Network partner, Sonee Sports upgraded to Microsoft Dynamics 365, deployed Microsoft Power BI for analytics, and rolled out a cloud-based e-commerce system. “We needed an all-around ERP system that was reliable, easy to use, and mobile-friendly and that offered a host of options for accessing information. Dynamics 365 Retail fits these criteria very well.” Abdullah says. 

With this setup, Sonee Sports has cut its IT maintenance costs by 38 percent and improved customer retention by over 8 percent.

“With Dynamics 365, we finally have the data we need to understand our customers.” Abdullah says. “The value of this is priceless.”

Read more about Sonee Sport’s migration to Dynamics 365.

A growing city with changing needs

It can be easy to forget that cities are a lot like corporations—they provide services to their “customers,” often relying on technology to deliver the goods.

Bristol is a diverse city in southwest England, with more than 90 languages spoken and a population of just over 463,000. Bristol City Council is the unitary authority and is responsible for a wide range of services including taxation, waste management, education, etc. Like many struggling municipalities, Bristol City Council felt it could no longer rely on its IT system to meet day-to-day demands of the city. Its systems weren’t agile or mobile-friendly and lacked a unified platform to support collaboration or leverage data insights.

“The council was historically, deeply dissatisfied with its IT systems and processes.” says Simon Oliver, Director of Digital Transformation at Bristol City Council. 

Bristol City Council realized the only way forward was to modernize its Dynamics CRM 2016 instance to Dynamics 365, which would improve efficiency and collaboration. Moving, however, was a significant undertaking, involving migrating 54 workloads and orchestrating nearly 500 ecosystem partners, and staff.

Built on Microsoft Azure, with Microsoft Power Platform and Office 365, Bristol City Council deployed Dynamics 365 alongside toolsets to increase productivity. “Working with Microsoft has given us an opportunity to look at our entire approach to delivering IT services, to reshape our way of thinking and the culture of the IT department,” explains Oliver. 

Read more about the Bristol City Council transformation.

An industry leader looking to drive purpose

Peet Limited, a leader in Australia’s property industry, believes in helping people gain peace of mind through property ownership. And their commitment to IT innovation has enabled them to remain competitive through market disruptions.

As part of its ongoing mission to offer quality service, the company partnered with Microsoft to upgrade its IT systems and move critical line-of-business applications to the cloud. Justyn Bridge, IT Manager at Peet Limited, explained, “Microsoft 365 is a complete, intelligent solution…it empowers Peet employees to be creative and work together.” Peet Limited had confidence in Microsoft because the organization was already using both Dynamics CRM and Dynamics AX, for its customer relationship management (CRM) and ERP, respectively.

Peet Limited designed its cloud strategy around security with the goal of end-to-end protection in mind; for them, security promoted value. Bridge explains that one of the best benefits of using Microsoft 365 is having a “single pane of glass” to view Peet Limited’s security landscape. Using Microsoft’s Advanced Threat Analytics, Peet Limited had a succinct, real-time view of an attack timeline with the ability to analyze and identify normal versus suspicious user or device behavior.

Considering the project, Bridge notes, “We sought better end-to-end protection, and Microsoft 365 gave us that. Our business has gained security in both protection and mindset.”

Read more about Peet Limited’s story.

When you’re ready to migrate, Microsoft is here to help

We all have stories that define us. Organizations are no different. Whether you’re looking to grow your footprint, improve services, or modernize your underlying technology, the Microsoft Cloud can meet your changing needs. While migrating to the cloud should be a business priority, the experiences above illustrate the importance of planning. When you’re ready to migrate your on-premises solution to the cloud, Microsoft is here to support your journey.

Learn from the other Dynamics AX and Dynamics CRM migration stories in our library. Visit the Dynamics 365 Migration Community to access partner discovery resources and other assets to help you migrate with confidence.

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Facebook: Our Largest Ever Climate Survey Can Inform Policies, Research and Campaigns Around the World

Today, Meta and researchers at Yale University are publishing the results of our biggest ever global survey about public views towards climate change. In March and April this year, a sample of more than 100,000 Facebook users from nearly 200 countries and territories were asked about their knowledge of, and attitudes and behavior towards, climate change…

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Today, Meta and researchers at Yale University are publishing the results of our biggest ever global survey about public views towards climate change. In March and April this year, a sample of more than 100,000 Facebook users from nearly 200 countries and territories were asked about their knowledge of, and attitudes and behavior towards, climate change issues and what should be done to address them. The results paint a picture of deep concern around the world and the desire of a significant majority of people to see governments and others take meaningful action.

 

Infograph about climate change survey results

 

The survey is a collaboration between Meta and the Yale Program on Climate Change Communication, as part of Meta’s Data for Good program. It is hoped its findings can be used to inform policy decisions and priorities for governments, especially in many countries where surveys of this sort have not taken place before. The findings should also be valuable for researchers around the world, as well as a resource to inform public information or awareness raising campaigns by activists and NGOs, and help journalists with nationally-relevant data. For example, the Social Progress Imperative is using data from this survey to develop a new Climate Perception Index, which will serve as a tool to better understand the societal implications of climate change and will provide insights for policy makers on where to focus most in order to deliver tangible societal outcomes to their citizens.

The survey found:

  • The majority of people in nearly all countries surveyed say they are somewhat or very worried about climate change, including more than 9 in 10 respondents in many countries in Central and South America. In almost every country, majorities saw climate change as a threat to their country or territory over the next two decades.
  • A majority in two-thirds of the countries and territories surveyed think climate change will harm future generations a great deal. 
  • Majorities in nearly all countries think climate change is caused at least partially by human activity. Europeans were most likely to correctly answer that climate change is caused by human activities, led by Spain (65%) and Sweden (61%).
  • In most countries, a majority say they don’t hear about climate change at least once a week in their daily lives. Europeans are more likely to say they hear about climate change at least once a week compared to other regions.
  • Most people say their country should reduce pollution causing climate change, either on their own or if other countries also do so. However, people have different views on who is primarily responsible for reducing pollution — majorities in 43 countries said their government is responsible, 42 countries said individual people and 25 said businesses. 
  • People everywhere think climate change should be a high priority for their government. Majorities in most countries in North and South America say it should be a “very high” priority.
  • A majority in almost all areas surveyed think action to reduce climate change will either improve or have no negative impact on the economy.
  • People support using more renewable energy and less fossil fuels. About 9 in 10 people in Hungary, Portugal and Spain think their country should use somewhat or much more renewable energy.

The Data for Good program is an unprecedented collaboration between technology companies, the public sector, universities, nonprofits and others using privacy-protected datasets for social good, including disaster relief and recovery. Many of our humanitarian partners operate in some of the most challenging environments in the world. By sharing free tools that provide fast insights, Meta data has made decision-making on the ground easier, cheaper and more effective. In recent years, this collaboration has informed policies governing things like the delivery of vaccines and aid to Ukrainian refugees, and been utilized for environmental campaigns in the US, Germany, Belgium, Croatia and the UK.

Alongside the survey, Meta has also published its annual Sustainability Report, detailing the solid progress we’re making in minimizing the environmental impact of our business, supply chain and wider community. This includes:

  • Setting an ambitious goal to be water positive by 2030, meaning we will restore more water than our global operations consume. In 2021, Meta helped restore more than 2.3 million cubic meters of water through investments in water restoration projects.  
  • Progress towards our goal of reaching net zero emissions across our value chain, and maintaining 100% renewable energy for our global operations.
  • Expanding our Climate Science Center to more than 150 countries.
  • Supporting key policies to advance sustainable policies and climate action, such as joining the European Climate Pact and participating in organizations advocating for clean energy policies in the United States.

Read the full climate opinion survey report and sustainability report.

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Facebook: Uplifting Tribal Communities in India Through Digital Entrepreneurship

Inspired by the rich culture and talent represented by the tribal and indigenous communities of India, we are extending our collaboration with the Ministry of Tribal Affairs to launch the second phase of the Going Online As Leaders (GOAL) program. GOAL 2.0 will look to digitally upskill, connect and empower 10 lakh youth and women…

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Inspired by the rich culture and talent represented by the tribal and indigenous communities of India, we are extending our collaboration with the Ministry of Tribal Affairs to launch the second phase of the Going Online As Leaders (GOAL) program. GOAL 2.0 will look to digitally upskill, connect and empower 10 lakh youth and women from the tribal communities of the country and will act as a bridge for the socially marginalized youth with a vast canvas of opportunities using technology that they otherwise may not have access to.

Through this program, the identified GOAL participants will have access to Meta Business Coach — a WhatsApp based learning bot — that will give the participants an opportunity to learn skills on how to build and grow their business using Facebook, Instagram and WhatsApp. To empower the participants to play an active role in the digital economy, the program will also include Facebook Live sessions in nine languages by master trainers on topics like Anti Scamming education, staying safe online, how to combat misinformation and being a good digital citizen. 

​Sh. Arjun Munda, Hon’ble Minister of Tribal Affairs launched the second phase of the GOAL program.

Speaking on the occasion, Sh. Munda said: 

“Honorable Prime Minister, Shri Narendra Modi has always spoken about bridging the digital divide. Digitally empowering India’s tribal communities would contribute significantly to the socio-economic development of the country and an important step towards creating a flourishing community of tribal leaders. The first phase of GOAL has seen changing the lives of tribal youth through the digital mentorship program. In the second phase, we will reach out to 10 lakh women and youth entrepreneurs and will also create a platform for more than 50,000 self-help groups and 10 lakh families associated with TRIFED to take their products global.” 

Sharing his views on the importance of digital empowerment for the tribal communities, Ajit Mohan, Vice President & Managing Director, Facebook India (Meta) said: 

“India’s massive digital transformation can be complete when even the most vulnerable communities of our society are digitally empowered. We are deeply inspired by the stories of some of the Tribal leaders who benefitted from the first phase of GOAL that we kicked off in 2020. We recognize the wide canvas of opportunity that gets unlocked when these tribal communities have access to digital tools and technologies, and that is why we are excited to launch the next phase of this program. In collaboration with the Ministry of Tribal Affairs, GOAL 2.0 will upskill and empower 10 lakh women and youth across tribal communities to harness the full potential of digital platforms and tools.”

Tribal population constitutes about 8.6% of the total population in India. Digitally empowering India’s tribal communities could contribute significantly to the socioeconomic development of the country and an important step towards creating a flourishing community of tribal leaders.  The first phase of GOAL included inspiring, connecting and upskilling tribal youth from across the country. As a result of GOAL, 75% of the participants from the tribal community admitted to being able to better articulate their thoughts to words and saw an improvement in their interpersonal skills. About 69% were able to leverage digital commerce for increased reach and about 63% said that it helped them understand how to set up their business. 

The program is aimed at empowering youth and women from tribal and indigenous communities to harness the full potential of digital platforms and enhancing their leadership skills for driving community development. Along with digital inclusion, the program aims to actively contribute to the economy by continuing to support the most vulnerable communities in tribal districts with a focus on tribal youth and on businesses led by tribal women in rural areas. 

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