There’s something special about shopping in a store: the lights, the scents, the music. While we can’t experience all those little details when we shop online, we’re making big improvements to AR shopping on Google to bring the most important part of a store — the product — to life.

Find your foundation shade

Foundation is the most-searched category within makeup. It’s also one of the most personal products you can buy — the slightest change in color or tone can make a big difference. But photos of foundation on models don’t always reflect the diversity of shoppers, and other times, you can only find images of the product’s packaging. This makes it especially hard to find the best shade and product. In fact, among online beauty shoppers, more than 60% have decided not to purchase a beauty or cosmetic item online because they didn’t know what color or shade to choose, and 41% have decided to return an item because it was the wrong shade.

So today we’re announcing a new AR shopping feature that makes it much easier to find your foundation match. Developed with guidance from beauty brands, our new photo library features 148 models representing a diverse spectrum of skin tones, ages, genders, face shapes, ethnicities and skin types. Backed by Google’s technology, this library is a big step toward changing the way people shop for makeup online, helping you better visualize what different products look like on you.

Here’s how it works: Search for a foundation shade on Google across a range of prices and brands, like “Clinique Even Better Foundation.” You’ll see what that foundation looks like on models with a similar skin tone, including before and after shots, to help you decide which one works best for you. Once you’ve found one you like, just select a retailer to buy.

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